MyOperator - Manager - Marketing - Video Platform

About MyOperator

MyOperator is India's leading cloud communications provider, offering cutting-edge solutions to over 10,000 businesses across diverse industries. From Cloud Call Center solutions to IVR, Toll-free Numbers, Enterprise Mobility, WhatsApp Business Solutions, and Heyo Phone, we provide comprehensive SaaS platforms backed by exceptional customer service.

Job Summary

We are seeking a creative and entrepreneurial-minded YouTube Marketing Manager to lead our video content strategy and drive impactful, brand-aligned marketing initiatives on YouTube. This role is ideal for a visionary content creator with a deep understanding of producing engaging, viral video content tailored for both enterprise and SMB audiences. As the YouTube Marketing Manager, you will manage end-to-end video campaigns, collaborate with influencers, and align video content strategies with overall business goals to maximize engagement and ROI.

Key Responsibilities

• YouTube Content Strategy: Lead the full lifecycle of video content creation-from ideation to production and distribution-on YouTube, ensuring alignment with business objectives and marketing goals. Develop strategies leveraging the latest video trends and audience engagement practices.
• Viral Video Creation: Conceptualize and produce high-impact, shareable video content that resonates with enterprise and SMB audiences and drives channel growth.
• YouTube SEO & Optimization: Implement best practices for YouTube SEO, including keyword research, thumbnail creation, metadata optimization, and effective use of tags and playlists to maximize video discoverability.
• Team Leadership & Collaboration: Oversee internal teams and manage external partners, such as studios, influencers, and agencies, to create top-tier video content. Foster effective coordination for seamless project execution.
• Influencer & Collaborative Campaigns: Curate and lead YouTube influencer-driven video campaigns, building a robust network of collaborators to amplify brand reach and engagement.
• Data-Driven Strategy: Analyze YouTube Analytics and other performance metrics to gauge the effectiveness of video content and refine strategies to enhance viewer retention, engagement, and channel growth.
• Cross-Platform Content Integration: Create and manage diverse video formats, including live streams, webinars, and short-form content, to expand brand presence on YouTube and other video platforms.
• Hands-On Production: Be skilled in both on-camera and behind-the-scenes production, handling technical aspects like shooting, editing, and post-production of YouTube videos.
• Content Innovation: Utilize a deep understanding of video content virality to consistently produce engaging, trend-setting YouTube content.
• Strategic Alignment: Ensure all YouTube initiatives are strategically aligned with the company's broader marketing and business objectives, driving measurable results.
• Entrepreneurial Leadership: Approach video projects with innovation and an entrepreneurial mindset. Lead initiatives that explore new growth and engagement avenues.
  
  

Key Qualifications

• Experience: 3-5 years in a video content lead or video marketing role, preferably with experience managing a YouTube channel for a brand or agency.
• Proven Track Record: Demonstrated success in producing viral YouTube video content with tangible engagement and growth metrics.
• Collaborative Network: A strong network of studios, influencers, and agencies for collaborative projects.
• Multi-Format Expertise: Proficiency in producing diverse video formats, including live streams, webinars, and short-form content.
• Social Media Proficiency: Active presence on YouTube and other social media platforms, with a proven track record of amplifying video content across channels.
• SEO & Analytics Knowledge: In-depth knowledge of YouTube SEO best practices and the ability to analyze metrics for strategy refinement.
• Technical Production Skills: Hands-on experience in video shooting, editing, and YouTube-specific production practices.
• Leadership & Teamwork: Excellent leadership skills with the ability to guide teams and collaborate effectively.
• Entrepreneurial Mindset: Preference for ex-founders, independent creators, or professionals with a strong entrepreneurial approach.
• Strategic Thinking: Ability to align YouTube content strategies with broader business objectives to drive measurable impact.
  
  

Why Join Us

• Innovative Role: Lead and create video content that blends strategic thinking with creative freedom.
• Leadership Opportunities: Be part of a collaborative and entrepreneurial team with leadership responsibilities and opportunities to drive meaningful impact.
• Expansive Network: Access to a strong network of studios, agencies, and influencers to bring your creative vision to life.
• Career Development: Competitive salary and opportunities for growth in a fast-paced, growing company.
  
  

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