Marketing Email Operations, Client Segments, Associate, Wealth Management

Associate Digital Email Marketing Operations with expertise in Salesforce Marketing Cloud

Morgan Stanley is a leading global financial services firm providing a wide range of investment banking, securities, investment management and wealth management services. The Firm's employees serve clients worldwide including corporations, governments and individuals from more than 1,200 offices in 43 countries.

As a market leader, the talent and passion of our people is critical to our success. Together, we share a common set of values, grounded in integrity, excellence and strong team ethic. Morgan Stanley can provide a superior foundation for building a professional career. It’s a place for people to learn, achieve and grow.

Job Description

The Wealth Management Marketing Operations team is looking for a talented email marketer and platform expert to execute communications in our digital channels, specifically leveraging Salesforce Marketing Cloud (SFMC) platform.

You’re excited about digital marketing technology capabilities and enjoy partnering with marketing teams to bring programs to life and analyze the results. You’re obsessed with optimizing marketing technology platforms to personalize the digital client experience across web and email, driving engagement. You like to roll up your sleeves and navigate tools to try new things. You’re passionate about target segments and how their behaviors and interests drive engagement across all phases of the customer lifecycle, from awareness to engagement and through to retention. Delivering the right message, with the right offer, at exactly the right time is what you love doing.

Responsibilities

• Flawlessly execute our marketing campaigns and provide support to product and marketing colleagues to support campaign build, testing, and execution of marketing communications in various marketing technology platforms (primarily SFMC)
• Rigorously track and monitor past and current campaign performance and user behavior to recommend strategies and campaigns that will drive conversion and engagement.
• Continuously stay on top of the marketing technology industry and our platform capabilities to optimize and extend our marketing effectiveness in digital channels.
• Build a center of excellence with marketing technologies. Develop rigorous QA process. A/B testing strategies, advise on best practices to email and web. Provide value added insights to drive marketing excellence and optimize platform capabilities to drive results.
• Build strong relationship building skills with business partners in Marketing, Product and Technology.
  
  

Qualifications

• 3-5 years of hands-on experience in email marketing, specifically using Salesforce Marketing Cloud.
• Proficiency in using Salesforce Marketing Cloud tools such as Email Studio, Automation Studio, Journey Builder, and Content Builder.
• Strong understanding of HTML/CSS for email design and development.
• Experience with AMPscript and SQL for dynamic content and data manipulation within Salesforce Marketing Cloud.
• Proficiency in A/B testing and other optimization techniques to enhance email performance.
• Knowledge of Financial Services products and the industry, including driving marketing efforts on behalf of Financial Advisors / Wealth Management businesses, a plus.
• Highly collaborative, self-motivated, results-oriented and a creative thinker.
• Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.
• Experience in collaborating with cross-functional teams, including design, content, and marketing strategy.
• Knowledge of email best practices including subject lines, messaging, segmentation, list management, deliverability and CAN-SPAM/anti-spam laws.
• Bachelor’s degree in Marketing, Business, Technology, Operations or related field.
  
  

What You Can Expect From Morgan Stanley

We are committed to maintaining the first-class service and high standard of excellence that have defined Morgan Stanley for over 89 years. Our values - putting clients first, doing the right thing, leading with exceptional ideas, committing to diversity and inclusion, and giving back - aren’t just beliefs, they guide the decisions we make every day to do what's best for our clients, communities and more than 80,000 employees in 1,200 offices across 42 countries. At Morgan Stanley, you’ll find an opportunity to work alongside the best and the brightest, in an environment where you are supported and empowered. Our teams are relentless collaborators and creative thinkers, fueled by their diverse backgrounds and experiences. We are proud to support our employees and their families at every point along their work-life journey, offering some of the most attractive and comprehensive employee benefits and perks in the industry. There’s also ample opportunity to move about the business for those who show passion and grit in their work.

To learn more about our offices across the globe, please copy and paste https://www.morganstanley.com/about-us/global-offices into your browser.

Morgan Stanley is an equal opportunities employer. We work to provide a supportive and inclusive environment where all individuals can maximize their full potential. Our skilled and creative workforce is comprised of individuals drawn from a broad cross section of the global communities in which we operate and who reflect a variety of backgrounds, talents, perspectives, and experiences. Our strong commitment to a culture of inclusion is evident through our constant focus on recruiting, developing, and advancing individuals based on their skills and talents.