Assistant Brand Manager – Lakme
Unilever
Date: 9 hours ago
City: Mumbai, Maharashtra
Contract type: Full time
Job Title: Assistant Brand Manager – Lakme Colors [Designation may differ based on candidature fitment]
Work Location: Mumbai HQ
Function/BU: Beauty & Wellbeing, Marketing
The Assistant Brand Manager will be responsible for driving Lakme Cosmetics' social media presence and executing influencer marketing campaigns to build brand love, high organic engagement, and consideration. They will work closely with internal brand stakeholders, social media agencies, and Influencer marketing partners to deliver high-quality, on-trend, and impactful content across platforms.
Key Responsibilities
Work Location: Mumbai HQ
Function/BU: Beauty & Wellbeing, Marketing
The Assistant Brand Manager will be responsible for driving Lakme Cosmetics' social media presence and executing influencer marketing campaigns to build brand love, high organic engagement, and consideration. They will work closely with internal brand stakeholders, social media agencies, and Influencer marketing partners to deliver high-quality, on-trend, and impactful content across platforms.
Key Responsibilities
- Social Media Management – Lead and co-partner with social media agency to conceptualize and execute content calendars across Lakmé’s social platforms, ensuring alignment with brand campaigns, culture, communities, and trends.
- Influencer Partnerships – Identify, onboard, and manage relationships with creators (from micro to celebrity) to deliver effective collaborations for quarterly JTBDs.
- Campaign Execution – Drive campaign management (briefing, content review, approvals, go-live, performance tracking).
- Analytics & Optimization – Leverage analytics platforms like Traackr, Adfluence, Google Trends, and more to track category conversations, social metrics, and recommend optimizations.
- Trend Spotting & Innovation – Stay updated on beauty, pop culture, and social media trends to create fresh, relevant, and engaging content strategies.
- Social media & Content Fluency – Healthy platform understanding of Instagram, YouTube, Pinterest, and emerging platforms, with an eye for beauty content and cultural trends.
- Influencer Marketing Expertise – Ability to identify the right creators, conceptualize campaign partnerships, and manage campaigns end-to-end.
- Analytical & Executional Rigor – Comfortable with campaign data, tracking KPIs, and ensuring flawless, detail-oriented execution.
How to apply
To apply for this job you need to authorize on our website. If you don't have an account yet, please register.
Post a resumeSimilar jobs
Client Servicing Executive
Zigsaw,
Mumbai, Maharashtra
3 days ago
Location: Chembur, MumbaiExperience: 4–5 YearsIndustry Preference: Events / Digital / MediaJob responsibilities:As a Client Servicing Manager, strong interpersonal skills, effective communication, andattention to detail are crucial to building and maintaining long-term client relationships.Additionally, a thorough understanding of the industry, event planning, and budgetmanagement are essential for success in this role.MICE events Experience will be an added advantage.Key job responsibilities include:...
Team Leader - Lead Logistics
A.P. Moller - Maersk,
Mumbai, Maharashtra
6 days ago
APM TerminalsJob description Summary:This role oversees end-to-end customer service operations and drives continuous improvement, ensuring a consistent and seamless customer journey across various touch-points. TL has responsibility for Issue Resolution work-stream within Team. Has accountability for team deliverables.Acts as the liaison for the country teams with the GSC processing unit.Applies subject matter expertise on the process to solve common business...
Assistant Engineer - Drainage UK
WSP in India,
Mumbai, Maharashtra
6 days ago
Job DescriptionBeyond qualifications and experience, the key candidate attributes we look for are the ability to solve problems, build constructive relationships, and a desire to continually improve. We will provide you with the right environment and opportunities to develop as an Assistant Engineer and support your personal development. Your work may require travel within the UK when needed.Responsibilities RESPONSIBILITIES You...
