Lead Analyst

dentsu


Date: 2 weeks ago
City: Coimbatore, Tamil Nadu
Contract type: Full time
What do we expect from the candidate?

  • Strong Web Analytics resource with good understanding of Google Analytics 4, Adobe Analytics and AEP – WebSDK Implementation / CJA
  • Help clients learn and understand how they can help their customers online, build segmentation, marketing funnels and customer journeys to better understand paint points and help businesses.
  • Solid understanding of how web analytics works and how to implement according to best practice guidelines
  • Experience configuring and deploying website tagging and analytics tools for site implementations, including custom events, variables, and dimensions.
  • Work with website teams to understand how businesses measure and track customers on websites to support and personalize website content for better customer experience.
  • Experience of pulling relevant data from web analytics tools and transforming it into insights
  • Understanding of how the ad-serving technology works together to drive campaign performance


Job Description:

Key Responsibilities

Technical and technology skills

  • Ability to lead the client conversation, understand the requirement and help create BRD
  • Ability to design, implement, and QA 1st party tracking solutions via multiple Tag Management Systems including Google Tag Manager, Tealium iQ, and Adobe Launch.
  • Ability to design, implement, and QA implementation of 3rd and 2nd party tracking via multiple Tag Management Systems including Google Tag Manager, Tealium iQ, and Adobe Launch.
  • Ability to design, debug and implement enhanced eCommerce tracking via the data layer and within Google Tag Manager, Tealium iQ, and Adobe Launch.
  • Familiarity with Javascript (Vue and React frameworks) in order to support the design of custom data layer JSON objects for Websites, applications and digital touchpoints.
  • Familiarity with HTML and CSS to support DOM scraping based tracking and tagging.


Insight Generation

  • Working with market leading brands you will be responsible for delivering insight and strategic outputs that improve performance
  • In-depth analysis of web analytics data (Google Analytics, Adobe Analytics, Tealium IQ)
  • Analysis of media campaigns using Ad server data and beyond.
  • Understanding of attribution modelling and its impact upon media buying decisions


Data science and digital analytics

  • Apply critical thinking and statistics to help solve business and customer issues, identifying opportunities and helping drive business outcomes.
  • Use numerate and statistics to understand online behavior, applying critical thinking to strategy development for ideating changes for websites and digital media strategies.
  • Support CRO and hypothesis generation in both the Google and Adobe technology stacks


Product Development

  • Help develop and refine our insight proposition to clients to ensure we are delivering world-class services


The successful candidate will have the following skills:

  • Strong communication skills, with the ability to explain complex concepts in lay language.
  • Proficiency in developing detailed tag management solution designs.
  • Extensive experience in deploying and developing tracking solutions (tags) in Launch, GTM and Tealium IQ.
  • Good analytical skills ideally coupled with creative approaches to problem solving.
  • The ability to perform detailed statistical tests and analysis.
  • The ability to juggle several tasks at once and consistently deliver to high quality and to timescale
  • The ability to build and maintain strong working relationships internally and externally
  • Ability to ‘pick up and run’ with projects when necessary
  • Extensive experience in using Adobe Analytics and Google Analytics to create reports
  • Proven capability in analyzing offline (CRM) data and online data to develop actionable insights for the purposes of CRO and hypothesis generation.
  • Excellent statistics skills, with the ability to derive insights and logical conclusions from a variety of data types.
  • Strong knowledge of SQL, Google Bigquery, python and statistics.


Location:

Bengaluru

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent

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