GM - Airline Marketing & Route Dvlpt. - 11805
GMR Group
Date: 3 weeks ago
City: Delhi, Delhi
Contract type: Full time
Job Purpose
Create, Implement and Deliver the Cargo Commercial Strategy for Organisation. Drive the Commercial strategy for creating Cargo Hub at IGIA. Lead Market Research & Assessment, including Competitors and Global Benchmark Airports. Develop and Execute Marketing Strategy - Road Shows, Trade Events, Marketing Collaterals, Website. Execute & Improve Business Analysis Process and Drive Business Intelligence / Research for Business Development. Responsible and Accountable delivering for Cargo Revenue AOP Drive Businesses and Revenue Growth for various verticals Export / Import / Domestic / Perishable & Express. Create and Manage Strategy for Key Account Management (B2B) System. Create and Develop new Product Portfolio Perishable, Pharma, etc Drive Cargo Terminal Operators Business Strategy and Align with DIALs Design & Implement New Business Strategies e.g. Bonded Trucking Service / Diversion Cargo / Warehousing etc Stakeholder Management Concessionaire / Shippers / Forwarders / Custom Brokers / Regulators / Govt. / Industry Create New Business Partnerships for Enhanced Opportunities Airport / Forwarder / Airlines etc. Develop and manage relationships with Cargo Industry Associations national and international. Create and Manage Regulatory Agencies relationship & business expectations to develop Products for BD
DIAL is in advanced stages of completion of Phase 3A, which will release more than 200 slots to be given to various airlines for various destinations. Further expansions planned in Phase 4 (to be undertaken in near future) will release nearly 500 more slots. Collectively more than 50% growth is expected in the number of slots to be operated at IGI Airport, Delhi. These additional slots will need an intensive and comprehensive assessment of all likely destinations and potential business case for each route-airline combination. There is also a focus to make IGIA a hub for the key carriers in Indian Aviation. To this end, the role of GM-Airline Marketing is critical in supporting the head of the department in leading analysis of all route-airline combinations, analysis of hub-feeder operations, and arriving at right identification of routes and airlines for these slots to be offered. He will assist Head-AMRD in marketing the airport in an effort to increase passenger traffic by bringing in more airlines and enhancing connectivity through hub operations and point to point traffic.
ORGANISATION CHART
Key Accountabilities
Key Accountabilities in Brief
Key Performance Indicators
Leading analysis of potential new destinations / more frequencies at existing destinations to help IGI Airport in becoming the hub airport.
AOP & Strategic Initiative Targets : Tonnages
Engaging with network planning teams of key Indian carriers to understand and plan the appropriate slot banks
Slot banks
Route Development – International - identify unserved routes / routes that require more frequency/ aircraft upgradation/ networking
Alliances and Code Shares – International
Ability to work Airport IS / Sabre
No of destinations served
No of airlines serving DEL
Seat increase/ decrease
Traffic increase/ decrease
Hub Development – International – hub and spoke schedules alignment with international carriers / Benchmarking
Transfer Passenger increase / decrease
Leading social media campaigns with MPE dept, marketing strategies to attract long haul destinations / relevant carriers to IGIA
No of campaigns run;
Stakeholder Management - International Carriers – internal on airport premises / external on potential new entrants
Airline support
No of complaints – solved
External meetings
Team Development – IATA/ ACI trainings/ Airport IS
Trainings
Meetings
Special Projects – with MoCA / Min of Tourism as needed
Projects requiring governmental involvement
EXTERNAL INTERACTIONS
Network planning teams of airlines
Travel Agencies and Tour Operators – International
INTERNAL INTERACTIONS
Head – Airline Marketing & Route Development – for strategic / day-to-day directions
Corporate Relations Office – for interaction with the Government Bodies
MPE Dept for designing social media campaigns
FINANCIAL DIMENSIONS
Should be able to handle a budget of approximately 4 cr
Contribute to annual aero revenue
Other Dimensions
Team of 2/3
Education Qualifications
Airport / Airline planning experience is preferred
Relevant Experience
15-18 years minimum experience preferred
Create, Implement and Deliver the Cargo Commercial Strategy for Organisation. Drive the Commercial strategy for creating Cargo Hub at IGIA. Lead Market Research & Assessment, including Competitors and Global Benchmark Airports. Develop and Execute Marketing Strategy - Road Shows, Trade Events, Marketing Collaterals, Website. Execute & Improve Business Analysis Process and Drive Business Intelligence / Research for Business Development. Responsible and Accountable delivering for Cargo Revenue AOP Drive Businesses and Revenue Growth for various verticals Export / Import / Domestic / Perishable & Express. Create and Manage Strategy for Key Account Management (B2B) System. Create and Develop new Product Portfolio Perishable, Pharma, etc Drive Cargo Terminal Operators Business Strategy and Align with DIALs Design & Implement New Business Strategies e.g. Bonded Trucking Service / Diversion Cargo / Warehousing etc Stakeholder Management Concessionaire / Shippers / Forwarders / Custom Brokers / Regulators / Govt. / Industry Create New Business Partnerships for Enhanced Opportunities Airport / Forwarder / Airlines etc. Develop and manage relationships with Cargo Industry Associations national and international. Create and Manage Regulatory Agencies relationship & business expectations to develop Products for BD
DIAL is in advanced stages of completion of Phase 3A, which will release more than 200 slots to be given to various airlines for various destinations. Further expansions planned in Phase 4 (to be undertaken in near future) will release nearly 500 more slots. Collectively more than 50% growth is expected in the number of slots to be operated at IGI Airport, Delhi. These additional slots will need an intensive and comprehensive assessment of all likely destinations and potential business case for each route-airline combination. There is also a focus to make IGIA a hub for the key carriers in Indian Aviation. To this end, the role of GM-Airline Marketing is critical in supporting the head of the department in leading analysis of all route-airline combinations, analysis of hub-feeder operations, and arriving at right identification of routes and airlines for these slots to be offered. He will assist Head-AMRD in marketing the airport in an effort to increase passenger traffic by bringing in more airlines and enhancing connectivity through hub operations and point to point traffic.
ORGANISATION CHART
Key Accountabilities
Key Accountabilities in Brief
Key Performance Indicators
Leading analysis of potential new destinations / more frequencies at existing destinations to help IGI Airport in becoming the hub airport.
AOP & Strategic Initiative Targets : Tonnages
Engaging with network planning teams of key Indian carriers to understand and plan the appropriate slot banks
Slot banks
Route Development – International - identify unserved routes / routes that require more frequency/ aircraft upgradation/ networking
Alliances and Code Shares – International
Ability to work Airport IS / Sabre
No of destinations served
No of airlines serving DEL
Seat increase/ decrease
Traffic increase/ decrease
Hub Development – International – hub and spoke schedules alignment with international carriers / Benchmarking
Transfer Passenger increase / decrease
Leading social media campaigns with MPE dept, marketing strategies to attract long haul destinations / relevant carriers to IGIA
No of campaigns run;
Stakeholder Management - International Carriers – internal on airport premises / external on potential new entrants
Airline support
No of complaints – solved
External meetings
Team Development – IATA/ ACI trainings/ Airport IS
Trainings
Meetings
Special Projects – with MoCA / Min of Tourism as needed
Projects requiring governmental involvement
EXTERNAL INTERACTIONS
Network planning teams of airlines
Travel Agencies and Tour Operators – International
INTERNAL INTERACTIONS
Head – Airline Marketing & Route Development – for strategic / day-to-day directions
Corporate Relations Office – for interaction with the Government Bodies
MPE Dept for designing social media campaigns
FINANCIAL DIMENSIONS
Should be able to handle a budget of approximately 4 cr
Contribute to annual aero revenue
Other Dimensions
Team of 2/3
Education Qualifications
Airport / Airline planning experience is preferred
Relevant Experience
15-18 years minimum experience preferred
- Aviation Experience minimum 12-15years
- 04-05 years as heading a business vertical.
- Capability Building
- Strategic Orientation
- Social Awareness
- Entrepreneurship
- Execution & Results
- Teamwork & Interpersonal influence
- Problem Solving & Analytical Thinking
- Planning & Decision Making
- Personal Effectiveness
- Stakeholder Focus
- Networking
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