District Sales Officer ( DSO )

Job Title: District Sales Officer (Agri-Inputs)

Department: Peer Partners

Location: Kanpur

Job Summary

The District Sales Officer (DSO) role in Gramik is responsible for driving sales, developing dealer/distributor networks, and promoting agri-input products (e.g., seeds, fertilizers, pesticides) in the assigned district. The DSO will play a key role in market penetration, farmer engagement, and ensuring revenue targets are met.

Key Responsibilities

• Sales and Revenue Generation
• Achieve monthly, quarterly, and annual sales targets for the assigned district.
• Promote Gramik’s Private Label Products and other brands agri-input products to whole sellers, retailers, and farmers.
• Identify new business opportunities and ensure the district team expands the retailer, peer partner & farmer base.
• Channel Development and Management
• Built a team of Block Sales Officers to manage distributors and retailers in the district.
• Ensure adherence to BSO and Peer partners onboarding.
• Frequent trainings to be imparted to the team on Private Label products, Gramik app etc.
• Maintain strong relationships with channel partners, peer partners & farmers and resolve any issues promptly.
• Ensure the team is prompt on invoicing, dispatches, and payment collections.
• Ensure frequent retailer, peer partner & farmer meets.
• Farmer Engagement and Field Promotion
• Conduct field trials, demos, and farmer meetings to promote product usage and efficacy.
• Regular field visits to ensure Peer partner & farmer supports.
• Provide technical, app support and product training to farmers and channel partners.
• Collect farmer data from villages, feedback and relay it to the sales teams.
• Market Intelligence and Reporting
• Monitor competitor activity, pricing, and promotional strategies.
• Submit daily, weekly, and monthly sales reports.
• Provide inputs for product development and marketing strategies.
• Inventory and Credit Management
• Monitor inventory levels with distributors and retailers.
• Ensure proper inventory rotation and avoid overstocking or stockouts.
• Follow up for outstanding payments and credit control.
  
  

Eligibility criteria

• Bachelor’s degree in Agriculture / Agri-Business / Science.
• 2–5 years of experience in agri-input sales (preferably in fertilizers, seeds, or crop protection).
• Knowledge of local geography, cropping patterns, and agricultural practices.
• Must have a two-wheeler with driving license and smartphone for field activities
• Only candidates with experience in fieldwork will be preferred
  
  

Skills Required

• Strong interpersonal and communication skills
• Target-oriented and self-motivated
• Ability to build rapport with farmers and channel partners
• Basic understanding of agri-input products and their usage
• Proficiency in regional language and local dialect
• Working knowledge of MS Office and mobile apps
  
  

Key Performance Indicators (KPIs)

• Achievement of sales targets
• Increase in active retailers & Peer partners.
• Farmer engagement events conducted
• Territory growth vs. previous year
• Payment collections and credit control
• Daily reports are to be shared on sales, connects with the teams & corporate team.