Director Of Marketing
Ok Lifecare Private Limited
Date: 4 weeks ago
City: Gandhinagar, Gujarat
Contract type: Full time
- Key Responsibilities:
- Develop and execute growth marketing strategies focused on customer acquisition, lead generation, and revenue growth for Zenworks B2B SaaS products.
- Own the entire marketing funnel, from top-of-funnel lead generation to bottom-of-funnel conversion optimization.
- Manage and optimize digital marketing channels, including paid search, paid social, content syndication, email marketing, and account-based marketing (ABM).
- Lead performance marketing initiatives, leveraging data and analytics to continuously improve campaign performance and ROI.
- Collaborate with the sales and product teams to ensure alignment on target audiences, messaging, and go-to-market strategies.
- Utilize marketing automation tools to design and execute lead nurturing campaigns that drive customer engagement and conversion.
- Conduct A/B testing and experimentation to identify the most effective marketing tactics and strategies.
- Analyze and report on key marketing metrics, providing insights and recommendations for continuous improvement.
- Manage marketing budgets, ensuring efficient allocation of resources to maximize growth.
- Stay current with industry trends and best practices in growth marketing, continually seeking new ways to drive results.
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