Associate Manager - Insights
PepsiCo
Date: 1 week ago
City: Hyderabad, Telangana
Contract type: Full time
Overview
This is a crucial role in driving the Marketing Transformation Agenda across both food and beverages for PepsiCo globally. At its core, this role is critical in supporting and equipping PEP to achieve accretive growth in the future. Accretive growth requires a strong and intentional focus on the science of growth, with best practices applied consistently and at scale.
Responsibilities
This role is responsible for delivery of analytics in the development of the Enterprise Growth Model, which deliver proven drivers of growth across the organisation. This role will support establishment on the case for change through delivering analytics around existing growth drivers, scaling and improving existing best in class models, test and learn on predictive indicator metrics, and deliver analytics to prove or refine ongoing hypotheses across the PEP Enterprise Growth Philosolphy. This requires leveraging a wide expanse of data sets to support the change management and deliver a developing performance ecosystem which can be embedded across sectors. This role will need to influence across the GBS CME teams to establish partnership and key knowledge for the delivery of the framework, and integrate results to be delivered senior, non technical, audiences in a compelling way.
Qualifications
This role requires a strong insights and analytics foundation, a deep understanding of core syndicated data sets and complex analytical methodologies and the ability to deliver holistic insights with a bias for strong business relevant implications which drive action
This is a crucial role in driving the Marketing Transformation Agenda across both food and beverages for PepsiCo globally. At its core, this role is critical in supporting and equipping PEP to achieve accretive growth in the future. Accretive growth requires a strong and intentional focus on the science of growth, with best practices applied consistently and at scale.
Responsibilities
This role is responsible for delivery of analytics in the development of the Enterprise Growth Model, which deliver proven drivers of growth across the organisation. This role will support establishment on the case for change through delivering analytics around existing growth drivers, scaling and improving existing best in class models, test and learn on predictive indicator metrics, and deliver analytics to prove or refine ongoing hypotheses across the PEP Enterprise Growth Philosolphy. This requires leveraging a wide expanse of data sets to support the change management and deliver a developing performance ecosystem which can be embedded across sectors. This role will need to influence across the GBS CME teams to establish partnership and key knowledge for the delivery of the framework, and integrate results to be delivered senior, non technical, audiences in a compelling way.
Qualifications
This role requires a strong insights and analytics foundation, a deep understanding of core syndicated data sets and complex analytical methodologies and the ability to deliver holistic insights with a bias for strong business relevant implications which drive action
- Graduate from reputed institutes
- 5+ years of experience with Data and Analytics - NIQ, Kantar, Europanel etc
- Expert on "Point of Sale" and "HHP" (Nielsen, IRI, SPINs, One Click Retail etc.) databases/metrics a must
- Structured thinker / problem solver who works independently with attention to detail
- Excellent communication & presentation skills (verbal & written) is mandatory. Confident communicator, able to express ideas and convey complicated concepts simply
- Experience working in an Agile team
- Must be detail oriented with excellent organizational/time management skills
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