Assistant Brand Manager – Nexxus

Job Title: Senior Brand Executive/Assistant Brand Manager – Nexxus (BB + BD)

Work Location: Mumbai, India

Function/BU: Beauty & Wellbeing, Marketing

About Unilever

Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Every day, nine out of ten Indian households use our products to feel good, look good and get more out of life – giving us a unique opportunity to build a brighter future.

At HUL, we believe that every individual irrespective of their race, colour, religion, gender, sexual orientation, gender identity or expression, age, nationality, caste, disability or marital status can bring their purpose to life. So apply to us, to unleash your curiosity, challenge ideas and disrupt processes; use your energy to make the world a better place. As you work to make a real impact on the business and the world, we’ll work to help you become a better you!

We are looking to hire for a role handling a leading prestige haircare brand. This role offers an exciting opportunity to dive into both sides of the business – Brand Development & Brand Building.

Job Requirements

I. Brand Building:

• Demonstrating an intuition for consumer first thinking – develop a deep understanding of consumer preferences across formats & regimes, media consumption habits, shopping channels, triggers & barriers for different sub-categories – and translate all of this into growth opportunities to drive.
• Digital first media deployment – Plan & execute the monthly media plans across platforms. make key decision of when & where to activate media to drive growth. Own the full funnel activation including the performance marketing for this patch
• Distribution & Availability – Monitor the distribution across online & offline channels. Manage the instore demand generation POSM pieces
• Business Development – Owning the product, proposition & packaging for some parts of the portfolio apart from the key decision on pricing, promotion & place.
  
  

II. Brand Development

• Identify market opportunities, trends, and white spaces to expand the brand’s footprint.
• Work with product development teams to bring innovative and high-performance beauty products to market.
• Develop and execute go-to-market strategies for new launches, ensuring alignment with overall brand positioning.
• Strategic Thinker and Agile problem solver: strategic clarity, unlocking project situations, ability to tie up diverse data points to understand the larger picture.
• Strong Analytical capability: Leverage data to come up with actionable insight.
• Translate insight into clear communication briefs that translate into communication across
  
  

Key Skills & Requirement

• Master’s degree in marketing or business administration.
• 2-4 years of experience in marketing experience in the beauty category.
• Excellent written and verbal communication skills in English.
• Strong Project Management skills. Experience in a leading cross-functional teams to deliver projects.
• The candidate should display a very high Bias for action, a global mindset, consumer centricity & project management skills.
• Core aspects underpinning all skills: Creativity, Empathy, Obsession with brands & consumers, Sense of Aesthetics, Analytical Thinking & Rigour.