Unilever International – Assistant Marketing manager – Home Care (including Air & Water Wellness) - India / Philippines

Job Profile

Job Position: Unilever International – Asst Marketing manager – Home Care (including Air & Water Wellness)- India / Philippines

Scope: Global

Business Context And Main Purpose Of The Job

You will often meet people who describe their job to be B2C or B2B, you seldom find people who say that their job is to take care of a strong B2C business globally & at the same time to build a B2B business for the company. If you want to be one of them who is doing both the roles at the same time – READ ON!

About Unilever International

Unilever International is Unilever’s White Space Arm. As the 9th global cluster, we work across US, Europe, Africa, AMET, South Asia, SEAA and North Asia to fill white spaces for Unilever. On one hand we are completely responsible for building all of Unilever’s brands in white space geographies like Korea, Pacific Islands, Mongolia and on the other we are now leading the launches of big brands like Lifebuoy, Sunlight, Fair & Lovely, Tresemme among others into big markets like the US, China, Western Europe and SEAA.

As Unilever’s growth engine, we are thirdly responsible for creating a global white space business in alternate channels like Duty Free (66bn$ globally), E Commerce Seeding in China and India, marketing to Institutional partners like the United Nations and seeding Unilever brands to overseas diaspora who miss their home brands.

Singapore is UI’s global hub which leads strategy, marketing thinking, seeding plans, and alignment with the global categories and supply chain. Speed is the mantra for Unilever International’s success and this role will epitomise that. Hence as a game changer business, here are some of the rules we live by

• We will be the fastest route to market globally
• We go where no (man, woman or distributor) has never gone before
• Impossible is an opinion, not a fact
• Speed is our Currency
• When brands are built right, they can last a lifetime
  
  

Main Job Purpose

Develop and activate the Global 6Ps and campaigns for Home care brands which can travel globally. Once the mix is created, support the other clusters to seed and incubate the brands across markets. This role requires the complete understanding of the existing 6Ps of the markets which will help us understand what is currently available and then choosing the best mix elements for white spaces. The new joinee need to work very closely with SC / Finance / other cross functional teams to define the right sourcing strategy with optimized costs. Overall, he/she needs to be responsible for the P&L and mix success in all the markets.

The role is expected lead for the deployment of brand seeding models, leverage digital and shopper marketing to build brands rapidly, partner with global and regional BU teams to analyse the market and lead the cross functional UI teams to land innovations in market fast with impact.

Candidate must understand/develop understanding of how to build brands successfully on Ecommerce and work closely with Ecommerce team and regional BU teams to work out cohesive plan/assets and land in market.

Key element of the role is identifying white spaces, not purely from point of view of category/brand/format in the markets, but also new geographies and channels where brands are not present. Post which, to work with the respective BU cross functional teams to seed the brand/new format into that white space.

The successful candidate will have a high bias for action, deep passion for building brands, openness to new ideas and approaches, willingness to work with the team to make an impact on the market and a sense of responsibility, measuring performance by results.

The role will report into the HC BG Marketing & Strategy Head for Unilever International based in Dubai. The role will interface with all Unilever categories at Director / Brand Manager level and UI supply chain and finance teams across UI globally.

Direct Reports

Key Interfaces

• Marketing Managers, BDMs Regional and global team across brands and categories, UI SC, Finance and customers.
  
  

Critical success Factors for the Job

Key Skills / Experiences / Qualifications

Relevant Experience / SOL

• Willingness to break records
• Focus on continuous learning
• Ability to challenge the status quo and ask the question why not
• Decisiveness and initiative to lead the agenda and set the stage for great results
• Be a strategic, highly adaptable and entrepreneurial person
• Embrace a high growth mindset, with strong love for consumers, shoppers and customers
• Have strong financial acumen & analytical skills
• Have strong communication, negotiation and influencing skills with senior stakeholders
• Have experience working and leading in cross-functional teams
  
  

Essential

• Marketing experience in BD and/or BB in any region globally with a strong consumer focus
• Strong track record of consistent in market delivery
• Deep desire to do something exceptional in life
• Strong track record of consistent in market delivery
• Deep desire to do something exceptional in life
  
  

SOL

• Bias for Action
• Hunger to make a difference
• Inspiring & nurturing our tribe with compassion
• Consumer and customer centricity
• Work and win as one team together
• Fetish for execution