The Wellness Shop - Financial Controller

Finance The Wellness Shop

The Wellness Shop is a purpose-driven D2C brand offering clean, conscious, and cruelty-free wellness and personal care products.

As we expand into retail and scale our omnichannel presence, we are looking for a sharp, strategic, and hands-on Finance Controller to lead our financial operations, compliance, and growth planning.

Role Summary

The Finance Controller will be responsible for overseeing all financial activities of the company, including budgeting, accounting, compliance, cost control, and strategic financial planning.

You will play a critical role in supporting decision-making, improving profitability, and preparing the business for scale across retail and digital channels.

Key Responsibilities: Planning & Strategy

• Lead annual budgeting, forecasting, and business planning cycles.
• Drive unit economics, margin analysis, and cost optimization.
• Build financial models for retail expansion, new product launches, and channel profitability.
  
  

Accounting & Compliance

• Oversee day-to-day accounting, TDS, GST filings, and compliance.
• Ensure timely closing of monthly, quarterly, and annual books.
• Coordinate with CA firms, auditors, and regulatory bodies.
  
  

Inventory & Supply Chain Finance

• Implement and manage systems for inventory valuation, COGS, and SKU-level costing.
• Track vendor payments, purchase cycles, and supply chain efficiency.
  
  

Cash Flow & Working Capital Management

• Monitor and optimize cash flows, receivables, and payables.
• Manage banking relationships, credit lines, and fund flow planning.
  
  

MIS & Business Reporting

• Develop dashboards and KPIs to track performance across channels (D2C, marketplaces, retail).
• Prepare board reports, investor decks, and fundraising support documents.
  
  

Key Requirements

• Qualification: CA / MBA (Finance) or equivalent.
• Experience: 10+ years of experience in finance roles, preferably in D2C / FMCG / Retail startups.
• Strong knowledge of accounting principles, GST, and Indian taxation.
• Hands-on experience with Tally/Zoho/QuickBooks + Excel/Google Sheets.
• Strong business acumen and ability to work cross-functionally.
• High integrity, attention to detail, and a proactive approach to problem-solving.
  
  

Preferred Plus

• Experience in fundraising, investor relations, or managing due diligence.
• Familiarity with tools like Tally, Zoho Books, SAP, or Netsuite.
• Exposure to retail distribution finance (margin structures, retailer incentives, etc.
  
  

Why Join Us?

Be part of a high-growth, mission-driven D2C brand reshaping wellness in India.

Lead and shape the finance function end-to-end.

Work closely with founders in a fast-paced, ownership-driven culture.

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