Territory Manager- Designer Partnerships (Jalandhar)

Birla Opus


Date: 1 day ago
City: Ludhiāna, Punjab
Contract type: Full time
Job Purpose

Responsible for business delivery for Sparkle product categories from working with the influencer channel comprising of architects and interior designers

Job Context & Major Challenges: Write the specific aspects of the job that provide a challenge (internal and external) to the jobholder in the context of the Business/Unit/Function/Department/Section

Establish strong connects with the designer fraternity by addressing industry gap areas and providing value added solutions

Maintain relationships with stakeholders at all levels within the designer fraternity and keep track of the latest developments in the industry from a product & trend pov

Key Result Areas

Key Result Areas Supporting Actions

CML and Segmentation of Firms

Indexing and Active Firms

Business Targets Manage the CML that is shared for your territory with minimum visit frequency to be maintained as per tier of firms being handled.

Complete the profiling of the firm for key questions as deployed to the team via App. Updation of firm profiling parameters every 6 months is a must.

Ensure that X proportion of all CML profiled firms are "active". Generate a business of Rs. x Cr. of which proportion of channels is maintained

Product Indexing

Product Module Briefings

Sampling-Usage-Site Count Metrics

Applicator Mapping + Sampling-Usage-Site Count Metrics Creating a firm and site level index for specified focus product ranges (will be region specific)

Ensuring completion of company/product modules at x number of firms within the specifed time periods with the relevant stakeholders. This will follow a calendar in sync with the planned launches.

Ensuring completion of firm product experience metric (product/site sampling), first site usage metric, and number of sites completed metric, within the specific time period.

Complete mapping of the execution entities for specialised categories for entire CML. Post this mapping, to carry out the training and completion of usage metrics (sampling, first site, total sites) within the specified time period.

Engagement Programme Areas Mapping and segmenting the firms and internal stakeholders as per the Engagement Program tiers

Completing the tasks as outlined for individual stakeholders/firms under the Engagement Program offerings

Service Offerings Driving x% of sale through Sparkle PS: one wall makeover & express proposition demos to be completed for focus firms

Drive utilisation of the app service module and Sparkle plugins at x% of firms in the CML especially for Type C & D firms servicing

Skills / Experience Qualifications

Sales/Marketing/Technical background in Home/Interior/Allied categories

Proficient in MS Office

Technical know-how of architectural/interior products

Exemplary communication skills

Must possess an inclination towards understanding and working with the field of design

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