Social Media Manager (Content Marketing & Branding)
SMIFS LIMITED
Date: 3 weeks ago
City: Kolkāta, West Bengal
Contract type: Full time
With a legacy of excellence and innovation, SMIFS Limited is one of India’s leading financial services companies. At our Kolkata Regional Head Office, we are building a strong digital-first brand presence and are looking for a passionate, skilled, and creative Social Media Manager to take our content marketing and branding to the next level.
What You’ll Do
Location: SMIFS Regional Head Office, Kolkata
Experience Required: Minimum 3 years in Social Media / Digital Marketing
Employment Type: Full-time
Interested candidates can apply by sending their CV and portfolio to [email protected], [email protected]
What You’ll Do
- Create and execute high-impact social media strategies across Instagram, Facebook, LinkedIn, Pinterest, YouTube, and emerging platforms.
- Build engaging, trend-driven content—posts, reels, stories, campaigns, contests, videos, and more.
- Collaborate with influencers, thought leaders, and brand ambassadors to strengthen credibility and reach.
- Curate and maintain dynamic content calendars while ensuring brand consistency.
- Coordinate with internal teams for campaign-specific content like videos, graphics, and GIFs.
- Track and analyze performance metrics (reach, engagement, CTR, CVR, brand lift), providing insights and recommendations.
- Monitor competitors, conduct research, and identify new opportunities to drive brand growth.
- Lead community engagement by joining relevant groups, fostering conversations, and building strong relationships.
- Innovate with campaigns, promotions, and activations that reinforce SMIFS’ brand positioning.
- Support digital advertising efforts and optimize campaigns for maximum ROI.
- 3+ years of proven experience in managing social media for a brand, preferably in digital agencies, e-commerce, media, or financial services.
- A Bachelor’s/Master’s degree in Marketing, Communications, PR, Journalism, or related fields (preferred).
- Excellent communication and presentation skills with a flair for storytelling.
- Strong creative instincts with a finger on the pulse of the latest digital and social trends.
- Experience in influencer partnerships and managing multi-platform campaigns.
- Social Media Expertise: Deep knowledge of Instagram, LinkedIn, Twitter/X, Facebook, Pinterest, and YouTube.
- Analytics & Tools: Proficiency with Google Analytics, Meta Business Suite, LinkedIn Analytics, and other monitoring tools.
- Content Design: Skilled in Canva and related creative tools.
- Market Awareness: Basic understanding of stock market concepts (IPOs, SIPs, ETFs, Nifty/Sensex, P/E Ratio, Mutual Funds) is highly desirable.
- Tech Savvy: Familiarity with AI-driven tools for social media and analytics.
- Strong command of MS Excel, Word, and PowerPoint for data and reporting.
- A chance to shape the digital face of a reputed financial services brand.
- Creative freedom to conceptualize and execute bold, innovative campaigns.
- A collabo
Location: SMIFS Regional Head Office, Kolkata
Experience Required: Minimum 3 years in Social Media / Digital Marketing
Employment Type: Full-time
Interested candidates can apply by sending their CV and portfolio to [email protected], [email protected]
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