Social Media Manager

About Vedantu:

Founded in 2014, Vedantu emerged as a visionary in the ed-tech space, pioneering the shift towards online education in India. Our name, derived from 'Veda' (knowledge) and 'Tantu' (network), reflects our mission: to create a vast network of knowledge accessible to all. We embarked on a journey to transform the educational landscape, leveraging technology to make quality education available, affordable, and personalized.

��Our Online Legacy:

Over the years, Vedantu has established itself as a leader in live online tutoring. We connect India's top teachers with students across the nation in a LIVE interactive e-classroom. Our platform, powered by innovative technology, includes features like a 2-way interactive whiteboard, live audio, and video feeds, ensuring a highly engaging and effective learning experience. We pride ourselves on offering personalized education, adapting to the unique needs and learning pace of each student.

��Expanding to Offline Centers:

With 18 years of experience of founders across Online and Offline, Vedantu has extended its educational prowess to offline learning by establishing centers in over 20 cities. These centers embody our commitment to making quality education accessible to every student combining the best of online and offline. Equipped with state-of-the-art technology and fostering the same caliber of interactive and personalized learning as our online platforms, these centers provide students with the best of both worlds.

��Our Mission and Vision:

Our vision at Vedantu is to inspire students globally to discover their true potential, creating #ImpactAtScale. Our mission is to provide transformative learning experiences that inspire every student, breaking down all barriers to education, ensuring accessibility anytime, anywhere. We are committed to #CreateVOW Experiences, fostering an environment where students feel loved, inspired, and cared for. Our focus is on delivering measurable and significant #Outcomes for each learner. Whether it's online or offline, our goal is to surpass conventional learning methods, offering top-notch education that empowers every child to achieve their fullest potential, regardless of their circumstances. Read more: vedantu.com/culture

��Looking Ahead:

As we continue to grow and evolve, Vedantu remains dedicated to innovating and expanding our educational offerings. Our journey from an online pioneer in 2014 to a hybrid model with a strong offline presence marks just the beginning of our endeavor to redefine education in India and beyond. To know more about Vedantu log on to www.vedantu.com.

Job Title: Social Media Manager

Experience: 2 - 8

Location: HSR Layout, Bangalore (On-site)

Role Overview

The Social Media Manager will lead and drive the organic growth strategy for Vedantu's early learning segment across various digital platforms. This role focuses on expanding the brand's reach and engagement through innovative organic distribution techniques, including social media campaigns, influencer collaborations, and barter deals. You will be responsible for planning, executing, and optimizing organic distribution campaigns on platforms like Instagram, YouTube, Facebook, LinkedIn, and emerging channels. The role requires strong knowledge of social media algorithms, influencer marketing, and B2B partnership management to effectively amplify Vedantu’s content and grow its user base on social channels.

Key Responsibilities

● Develop and implement comprehensive organic distribution strategies across leading digital and social media platforms (such as Instagram, YouTube, Facebook, LinkedIn, and emerging channels).

● Design and lead organic growth campaigns to maximize reach, engagement, and brand presence without paid amplification.

● Plan, execute, and optimize organic collaboration initiatives with other EdTech brands, complementary organizations, and parenting communities for mutual content amplification.

● Identify, onboard, and manage influencer partnerships (nano, micro, and macro), focusing on creators relevant to student and parent audiences.

● Negotiate and close barter deals with influencers and partners, ensuring value-driven collaborations that align with brand objectives.

● Coordinate and lead collaborative content initiatives (such as joint webinars, live sessions, and co-branded campaigns).

● Monitor, analyze, and report on the performance of organic campaigns, using data-driven insights and analytics to refine future strategy.

● Stay updated on social media platform algorithms, audience trends, and organic amplification best practices to maintain a competitive edge.

● Build and nurture relationships within the influencer and creator ecosystem, especially among those in education, early learning, and parenting spaces.

● Work cross-functionally with content, creative, and product teams to ensure organic initiatives support broader business and marketing goals.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2–8 years of experience managing social media platforms for a brand or agency.
• Strong understanding of social media algorithms, trends, and best practices.
• Excellent content creation, copywriting, storytelling, and visual communication skills.
• Proficiency with analytics tools (Meta Business Suite, Google Analytics, Sprout, Hootsuite, etc.).
• Creative mindset with strong attention to detail and aesthetics.