Digital Marketing Specialist

We are seeking a dynamic, results-driven Digital Marketing Specialist to lead and execute digital marketing initiatives to drive brand awareness, lead generation, and revenue growth. This role is ideal for a creative and analytical marketer with a strong foundation in SEO, SEM, social media, and website management, particularly in the B2B space. The ideal candidate will also bring experience in content strategy, marketing automation, and cross-functional collaboration with international stakeholders.

What You Will Do

DIGITAL STRATEGY & CAMPAIGN MANAGEMENT

• Oversee and execute all digital marketing campaigns including SEO, SEM, display/retargeting, and social media.
• Develop and implement inbound marketing programs to generate sales-qualified leads and incremental revenue.
• Launch and optimize social media campaigns across platforms like LinkedIn and YouTube.
  
  

CONTENT DEVELOPMENT & OPTIMIZATION

• Create and manage marketing content including advertising, white papers, articles, emails, short-form content, social media posts, and presentation decks.
• Collaborate with content teams to optimize blogs, landing pages, and website content for SEO.
• Map content to the customer buying journey and support complex sales processes, targeting OEM design engineers.
  
  

WEBSITE & SEO MANAGEMENT

• Maintain and update website content using CMS platforms (e.g. Sitecore, AEM, Drupal).
• Conduct keyword research, technical audits, and implement SEO strategies to improve organic traffic and search engine performance.
• Ensure website UX, speed, and responsiveness are optimized.
  
  

ANALYTICS & REPORTING

• Monitor and report on campaign performance using tools like Google Analytics, Ahrefs, SEMrush, and Search Console.
• Deliver routine analytics and KPIs to senior management, including ROI calculations and competitive benchmarking.
• Collaborating on the analysis of competitor strategies to inform marketing decisions
  
  

STAKEHOLDER COLLABORATION

• Work closely with product managers, sales, engineering, and leadership teams to align marketing strategies.
• Support product positioning and messaging for both existing and new product launches.
• Assist with event marketing, including strategy, collateral, and promotions.
  
  

MARKETING AUTOMATION & DATABASE MANAGEMENT

• Oversee marketing automation initiatives to nurture leads and shape market perceptions.
• Manage database marketing efforts and ensure compliance with company marketing policies.
• Other duties as assigned.
  
  

We Are Looking For

Bachelor’s degree in marketing or related field; or equivalent combination of education and experience.

3+ years of hands-on experience in digital marketing, preferably in a B2B environment.

Strong knowledge of SEO, PPC, social media, and website management.

Proficiency in tools like Google Analytics, AdWords, Bing Ads, and CMS platforms.

Excellent written and verbal communication skills.

Fluency in English required.

Basic knowledge of HTML, eCommerce platforms (e.g. SAP Commerce), and graphic design tools (e.g. Adobe Photoshop, Illustrator) is a plus.

Technical acumen in electrical or mechanical domains is preferred.

Ability to travel domestically and internationally

Ability to work in a collaborative and international team environment.

AMETEK, Inc. is a leading global provider of industrial technology solutions serving a diverse set of attractive niche markets with annual sales over $7.0 billion.

AMETEK is committed to making a safer, sustainable, and more productive world a reality. We use differentiated technology solutions to solve our customers’ most complex challenges. We employ 21,000 colleagues, in 35 countries, that are grounded by our core values: Ethics and Integrity, Respect for the Individual, Inclusion, Teamwork, and Social Responsibility. AMETEK (NYSE:AME) is a component of the S&P 500. Visit www.ametek.com for more information.