Social Media Manager

Sfumato India Pvt. Ltd.


Date: 1 day ago
City: Rājkot, Gujarat
Contract type: Full time
Location: Rajkot

Experience Required: Minimum 4–5 years in Social Media Management

Education Qualification: Graduate / Postgraduate – Specialization in Digital Marketing, Mass Communication, or related fields is preferable.

Must Have...

Skills and Qualities of a Social Media & Brand Strategist:

  • Minimum 4–5 years of hands-on experience in managing social media for brands.
  • Expertise in planning content calendars and digital growth strategies tailored to individual client needs.
  • Proficient in running paid promotions across platforms like Meta (Facebook & Instagram), LinkedIn, and YouTube.
  • Strong command over organic growth techniques, including trend-based content and audience engagement tactics.
  • Deep understanding of platform algorithms, user behavior, and post-performance analytics.
  • Capable of handling multiple client pages simultaneously with creativity and consistency.
  • Skilled in tools like Meta Business Suite, Creator Studio, Google Analytics, and social scheduling tools (e.g., Buffer, Later).
  • Strong visual communication and storytelling abilities with a flair for content aesthetics.
  • Ability to stay updated with digital trends, reel formats, hashtag strategy, and influencer collaborations.

Roles & Responsibilities

  • Develop social media strategies to enhance online presence and community growth for clients.
  • Create monthly content plans aligned with client goals and industry trends.
  • Oversee the execution and publishing of content across Instagram, Facebook, LinkedIn, YouTube, etc.
  • Monitor campaign performance, analyze reach, engagement, and lead metrics, and share insights.
  • Run paid ad campaigns – plan budgets, target audiences, optimize creatives, and track ROI.
  • Engage with followers, manage DMs, comments, and build positive brand interaction.
  • Track competitor activities and market trends to fine-tune strategy.
  • Identify relevant influencers based on brand category, audience fit, and engagement
  • Initiate and manage collaborations with influencers for brand promotions and campaign execution.
  • Deliver monthly performance reports and present growth suggestions to clients.

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