Social Media Manager
Sfumato India Pvt. Ltd.
Date: 3 weeks ago
City: Rājkot, Gujarat
Contract type: Full time
Location: Rajkot
Experience Required: Minimum 4–5 years in Social Media Management
Education Qualification: Graduate / Postgraduate – Specialization in Digital Marketing, Mass Communication, or related fields is preferable.
Must Have...
Skills and Qualities of a Social Media & Brand Strategist:
Experience Required: Minimum 4–5 years in Social Media Management
Education Qualification: Graduate / Postgraduate – Specialization in Digital Marketing, Mass Communication, or related fields is preferable.
Must Have...
Skills and Qualities of a Social Media & Brand Strategist:
- Minimum 4–5 years of hands-on experience in managing social media for brands.
- Expertise in planning content calendars and digital growth strategies tailored to individual client needs.
- Proficient in running paid promotions across platforms like Meta (Facebook & Instagram), LinkedIn, and YouTube.
- Strong command over organic growth techniques, including trend-based content and audience engagement tactics.
- Deep understanding of platform algorithms, user behavior, and post-performance analytics.
- Capable of handling multiple client pages simultaneously with creativity and consistency.
- Skilled in tools like Meta Business Suite, Creator Studio, Google Analytics, and social scheduling tools (e.g., Buffer, Later).
- Strong visual communication and storytelling abilities with a flair for content aesthetics.
- Ability to stay updated with digital trends, reel formats, hashtag strategy, and influencer collaborations.
- Develop social media strategies to enhance online presence and community growth for clients.
- Create monthly content plans aligned with client goals and industry trends.
- Oversee the execution and publishing of content across Instagram, Facebook, LinkedIn, YouTube, etc.
- Monitor campaign performance, analyze reach, engagement, and lead metrics, and share insights.
- Run paid ad campaigns – plan budgets, target audiences, optimize creatives, and track ROI.
- Engage with followers, manage DMs, comments, and build positive brand interaction.
- Track competitor activities and market trends to fine-tune strategy.
- Identify relevant influencers based on brand category, audience fit, and engagement
- Initiate and manage collaborations with influencers for brand promotions and campaign execution.
- Deliver monthly performance reports and present growth suggestions to clients.
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