Social Media Executive

About SaffronStays:

SaffronStays offers a curated collection of luxurious private villas where families come together to create lasting memories. We are looking for a creative and proactive Social Media Executive to help manage and grow our brand presence across multiple platforms, while overseeing content creation and online reputation management.

Job Title: Social Media Executive

Reports to: Social Media Manager

Work Location - Wadala, Mumbai

Key Responsibilities:

● Develop and manage a comprehensive content calendar for over 300 villas across all social media platforms (Instagram, Facebook, Twitter, etc.).

● Assist in the planning, shooting, and creation of content during on-site shoots at various villa locations.

● Oversee end-to-end online reputation management (ORM), ensuring prompt responses to customer feedback and reviews.

● Coordinate and execute email marketing campaigns to engage existing audiences and attract new customers.

● Track, analyze, and report on key social media performance metrics to continuously improve content strategy and engagement.

● Conduct research on current trends in social media and hospitality to inform content creation and audience engagement strategies.

● Create engaging and visually compelling reels and stories for Instagram and other social media platforms.

● Provide clear and concise briefs to editors for video editing and post-production projects.

Qualifications:

● 1-2 years of experience in social media management, content creation, and marketing, with a focus on online reputation management (ORM).

● Basic knowledge of photography, videography, and editing software (e.g., Canva, VN Editor, or similar).

● Excellent written and verbal communication skills, with a creative flair for developing engaging content.

● A keen eye for aesthetics and detail, with the ability to adapt content to various platforms.

● Ability to work both independently and collaboratively within a team.

● Flexibility to travel to different villa locations for content shoots as needed.

● Strong interest in luxury hospitality and a passion for creating meaningful digital experiences.