Social Media Copywriter

About PhonePe Group:

PhonePe is India’s leading digital payments company with 50 crore (500 Million) registered users and 3.7 crore (37 Million) merchants covering over 99% of the postal codes across India. On the back of its leadership in digital payments, PhonePe has expanded into financial services (Insurance, Mutual Funds, Stock Broking, and Lending) as well as adjacent tech-enabled businesses such as Pincode for hyperlocal shopping and Indus App Store which is India's first localized App Store. The PhonePe Group is a portfolio of businesses aligned with the company's vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.

Culture

At PhonePe, we take extra care to make sure you give your best at work, Everyday! And creating the right environment for you is just one of the things we do. We empower people and trust them to do the right thing. Here, you own your work from start to finish, right from day one. Being enthusiastic about tech is a big part of being at PhonePe. If you like building technology that impacts millions, ideating with some of the best minds in the country and executing on your dreams with purpose and speed, join us!

Job Description

Job Title: Social Media Copywriter – Storytelling Specialist

Location: Bangalore

About Us:

Share.Market by PhonePe is a fast-growing stockbroking company passionate about

empowering individuals to achieve financial freedom. By leveraging the power of

storytelling, we aim to make investing relatable, accessible, and engaging for our

audience. We’re looking for a Social Media Copywriter who can craft compelling

narratives tailored for platforms like Instagram, YouTube, Twitter, LinkedIn and

WhatsApp, capturing the attention of the next generation of investors.

Key Responsibilities:

 Create platform-specific content: Write engaging content, captions, scripts,

tweets, and WhatsApp copy optimized for maximum impact on Instagram,

YouTube, Twitter, and WhatsApp.

 Tell stories that resonate: Simplify complex financial concepts through

relatable and creative storytelling that connects emotionally with our audience.

 Develop impactful campaigns: Work with the marketing and creative teams

to ideate and execute social media campaigns that spark conversation and

build brand trust.

 Mastery in short form content: Craft compelling short form content for

platforms like Instagram, Twitter, WhatsApp which will break the monotony of

finance content being boring

 Stay on top of trends: Monitor social media trends, hashtags, and platform

updates to ensure our content stays relevant and engaging.

 Leverage WhatsApp for engagement: Create concise, actionable, and

community-oriented messages tailored to WhatsApp's unique communication

style.

 Analyze and optimize: Use analytics to track performance, iterate on

content, and deliver measurable improvements in engagement and growth.

Who You Are:

 A social storyteller: You excel at crafting content that’s visually aligned and

emotionally engaging, tailored to each platform’s unique audience.

 Creative first: You have a vision for a creative output. Finance knowledge is

great to have but not a must have.

 Quick on your feet: You can spot trends early and adapt storytelling

strategies to ride the wave.

 Audience-first mindset: You understand the nuances of different platforms

and can adjust tone and style to meet audience expectations.

Qualifications:

 3-4 years of experience in social media copywriting, with a proven track

record of creating content for Instagram, Twitter, and WhatsApp.

 A portfolio showcasing your ability to craft platform-specific, engaging, and

results-driven content.

 Familiarity with creating captions, tweets, and short-form content.

 Experience using social media analytics tools to measure performance and

refine strategies.

What We Offer:

 The opportunity to shape the social media voice of a brand revolutionizing

investing.

 A dynamic, collaborative work environment that values creativity and

innovation.

 Competitive salary and benefits package.

 The chance to grow your expertise in both social media storytelling and the

finance industry.

PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)

• Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance
• Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System
• Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program
• Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy
• Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment
• Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy
  
  

Working at PhonePe is a rewarding experience! Great people, a work environment that thrives on creativity, the opportunity to take on roles beyond a defined job description are just some of the reasons you should work with us. Read more about PhonePe on our blog.

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