Social Media Coordinator
ZURU Toys
Date: 6 hours ago
City: Ahmedabad, Gujarat
Contract type: Full time
Position Overview
ZURU is one of the fastest-growing toy companies in the world, known for disrupting traditional toy industry models with innovation, automation, and bold brand building. Our toy portfolio includes globally loved brands like Mini Brands, XSHOT, Rainbocorns, Robo Alive, Smashers, Snackles, Hug-A-Lumps , and more.
We're building a world-class marketing team to scale our daily content output across TikTok, YouTube Shorts, and Instagram Reels. As part of this vision, we’re hiring a Social Media Coordinator based in India to help us publish high volumes of content across channels with precision and speed.
Roles & Responsibilities
Position Overview:
As a Social Media Coordinator, you will be responsible for uploading a high volume of short-form video content daily to TikTok, Instagram, and YouTube for all ZURU toy brands. This role is focused on platform execution , content scheduling , performance hygiene , and trend monitoring across multiple brands and channels.
You will work closely with our global Creator Studio, Content Editors, and Marketing Managers to ensure all content is uploaded correctly, optimized for platform best practices, and published on time—with proactive feedback loops on content performance and competitor insights.
Key Responsibilities
Daily Content Uploading:
Publish 10–30 pieces of short-form video content per brand daily across TikTok, YouTube Shorts, and Instagram Reels.
Ensure all captions, hashtags, audio selections, and cover frames align with ZURU brand guidelines and platform trends.
Content QA & Optimization
Double-check content for formatting, spelling, cropping, and sound alignment before upload.
Apply tags, thumbnails, and platform-specific SEO (especially for YouTube).
Ensure uploads are mobile-friendly and align with current platform trends (e.g., trending sounds, formats, aspect ratios).
Scheduling & Coordination
Maintain weekly upload calendars across brands.
Coordinate closely with the Creative and Marketing teams to receive final edits, briefs, and posting instructions.
Organic Performance Tracking
Track and log content performance within the first 24 hours of posting, including key metrics such as views, likes, shares, and watch-through rates.
Flag high- or low-performing content and provide a weekly content performance report with key takeaways.
Competitor Monitoring
Conduct regular checks on competitor brand accounts to benchmark performance, identify emerging trends, and report on standout creative.
Share findings weekly with the broader content and brand teams to inform ideation.
Channel Hygiene
Manage video categorization, playlist tagging, and archiving.
Update brand bios, profile images, links, and highlights as needed.
Experience
Skills & Experience
1–2 years of experience in social media content management or platform execution (YouTube, TikTok, Instagram).
Prior experience with high-volume scheduling tools (e.g., Later, Sprout Social, Metricool, or native platforms).
Skills
Excellent attention to detail – especially for visual quality and consistency.
Strong organizational and time management skills.
Fast learner with a proactive approach to solving problems.
Basic understanding of how algorithms work on TikTok, Instagram Reels, and YouTube Shorts is a plus.
Proficiency in English for written and verbal updates.
Mindset
Comfortable with repetitive tasks at high scale.
Curious about trends and open to experimentation.
Can work independently and communicate asynchronously across time zones.
Excited by fast-paced environments and large-scale brand storytelling.
What do we Offer?
Competitive compensation
Medical Insurance for self & family
Training & skill development programs
Work with the Global team, Make the most of the diverse knowledge
Several discussions over Multiple Pizza Parties
A lot more! Come and discover us!
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
ZURU is one of the fastest-growing toy companies in the world, known for disrupting traditional toy industry models with innovation, automation, and bold brand building. Our toy portfolio includes globally loved brands like Mini Brands, XSHOT, Rainbocorns, Robo Alive, Smashers, Snackles, Hug-A-Lumps , and more.
We're building a world-class marketing team to scale our daily content output across TikTok, YouTube Shorts, and Instagram Reels. As part of this vision, we’re hiring a Social Media Coordinator based in India to help us publish high volumes of content across channels with precision and speed.
Roles & Responsibilities
Position Overview:
As a Social Media Coordinator, you will be responsible for uploading a high volume of short-form video content daily to TikTok, Instagram, and YouTube for all ZURU toy brands. This role is focused on platform execution , content scheduling , performance hygiene , and trend monitoring across multiple brands and channels.
You will work closely with our global Creator Studio, Content Editors, and Marketing Managers to ensure all content is uploaded correctly, optimized for platform best practices, and published on time—with proactive feedback loops on content performance and competitor insights.
Key Responsibilities
Daily Content Uploading:
Publish 10–30 pieces of short-form video content per brand daily across TikTok, YouTube Shorts, and Instagram Reels.
Ensure all captions, hashtags, audio selections, and cover frames align with ZURU brand guidelines and platform trends.
Content QA & Optimization
Double-check content for formatting, spelling, cropping, and sound alignment before upload.
Apply tags, thumbnails, and platform-specific SEO (especially for YouTube).
Ensure uploads are mobile-friendly and align with current platform trends (e.g., trending sounds, formats, aspect ratios).
Scheduling & Coordination
Maintain weekly upload calendars across brands.
Coordinate closely with the Creative and Marketing teams to receive final edits, briefs, and posting instructions.
Organic Performance Tracking
Track and log content performance within the first 24 hours of posting, including key metrics such as views, likes, shares, and watch-through rates.
Flag high- or low-performing content and provide a weekly content performance report with key takeaways.
Competitor Monitoring
Conduct regular checks on competitor brand accounts to benchmark performance, identify emerging trends, and report on standout creative.
Share findings weekly with the broader content and brand teams to inform ideation.
Channel Hygiene
Manage video categorization, playlist tagging, and archiving.
Update brand bios, profile images, links, and highlights as needed.
Experience
Skills & Experience
1–2 years of experience in social media content management or platform execution (YouTube, TikTok, Instagram).
Prior experience with high-volume scheduling tools (e.g., Later, Sprout Social, Metricool, or native platforms).
Skills
Excellent attention to detail – especially for visual quality and consistency.
Strong organizational and time management skills.
Fast learner with a proactive approach to solving problems.
Basic understanding of how algorithms work on TikTok, Instagram Reels, and YouTube Shorts is a plus.
Proficiency in English for written and verbal updates.
Mindset
Comfortable with repetitive tasks at high scale.
Curious about trends and open to experimentation.
Can work independently and communicate asynchronously across time zones.
Excited by fast-paced environments and large-scale brand storytelling.
What do we Offer?
Competitive compensation
Medical Insurance for self & family
Training & skill development programs
Work with the Global team, Make the most of the diverse knowledge
Several discussions over Multiple Pizza Parties
A lot more! Come and discover us!
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
How to apply
To apply for this job you need to authorize on our website. If you don't have an account yet, please register.
Post a resumeSimilar jobs
Manager - New Car Finance
Bajaj Finserv,
Ahmedabad, Gujarat
2 days ago
Location Name: AhmedabadJob Purpose“This position is open with Bajaj Finance ltd.”Critical role for the company as it entails handling some of our biggest OEM Partners and manage subvention revenue for CD vertical.Duties And Responsibilities Meeting & exceeding business goals/targets in different products ie. Loans & Insurance bundled/Non-Bundled through Lead fulfilment & Field Activity on existing Data Base Manage, control &...
HR Executive- Recruitment & Ops
Saleshandy,
Ahmedabad, Gujarat
2 days ago
We’re Not Looking for a Traditional HR Executive. We’re Hiring a Smart Executor Who Makes Talent & Ops Work Flawlessly.At Saleshandy, HR isn’t about paperwork or policies — it’s about execution, precision, and people-first operations.You’ll be at the heart of hiring, onboarding, and smooth day-to-day HR processes that make our fast-moving SaaS team work like clockwork.This role is ideal for...
Sr. Engineer II - IT
Anblicks,
Ahmedabad, Gujarat
6 days ago
Job DescriptionJob SummaryWe are seeking an experienced Senior IT Engineer to join our IT team. The ideal candidate should have expertise in Active Directory, Azure, AWS, Linux, Hardware, and Firewalls. This role will involve managing and supporting IT infrastructure, ensuring high availability, security, and efficiency of IT systems.Key ResponsibilitiesActive Directory (AD) , O365 & Identity Management:Manage and maintain Active Directory,...
