Shopper Marketing

Job Description

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Senior Executive – Shopper Marketing

Godrej Consumer Products Limited (GCPL)

Mumbai, Maharashtra, India

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Job Title: Senior Executive – Shopper Marketing

Job Type: Permanent, Full-time

Function: Sales

Business: Godrej Consumer Products Limited (GCPL)

Location: Mumbai, Maharashtra, India

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About Godrej Industries Group

We have significant interests in consumer goods, real estate, agriculture, chemicals, and financial

services through our subsidiary and associate companies, across 18 countries.

https://www.godrejindustries.com/

About Godrej Consumer Products Limited (GCPL)

Godrej Consumer Products is a leading emerging markets company. As part of the over 125-year

young Godrej Group, we are fortunate to have a proud legacy built on the strong values of trust,

integrity, and respect for others. At the same time, we are growing fast and have exciting,

ambitious aspirations.

Today, our Group enjoys the patronage of 1.2 billion consumers globally, across different

businesses. We rank among the largest Household Insecticide and Hair Care players in emerging

markets. In Household Insecticides, we are the leader in India, the second largest player in

Indonesia and are expanding our footprint in Africa. We are the leader in serving the Hair Care

needs of women of African descent, the number one player in Hair Colour in India and SubSaharan Africa, and among the leading players in Latin America. We rank number two in Soaps in

India and are the number one player in Air Fresheners and Wet Tissues in Indonesia.

But for us, it is very important that besides our strong financial performance and innovative,

much-loved products, we remain a good company. Approximately 23 per cent of the promoter

holding in our Group is held in trusts that invest in the environment, health, and education. We

are also bringing together our passion and purpose to make a difference through our 'Good

&Green' approach to create a more inclusive and greener India.

At the heart of all of this is our talented team. We take much pride in fostering an inspiring

workplace, with an agile and high-performance culture. We are also deeply committed to

recognizing and valuing diversity across our teams.

https://www.godrejcp.com/

Your Roles & Responsibilities

Shopper understanding and analytics

• Develop deep understanding of shopper insights & behaviour for the categories
• Obsess over shopper & consumer experience data (reviews, conversion, competitor moves,
  
  

listings issues etc) & ensure appropriate actions are taken in response

• Develop e-com shopper marketing plan for priority sub-brands
• Implement plan via both direct execution and influencing other e-com verticals
• Analyze e-com performance on regular basis and identify course corrections
  
  

Category annual planning

• Represent category/brands to e-com customers, especially in JBP & quarterly plans
• Input into overall brand LRP/AOP, qtly plans, launch plans; own e-com AOP for category
  
  

Marketing execution coordination

• Ensure top-of-funnel digital is leveraged for e-com (influencing brand and digital marketing
  
  

teams)

• Jointly plan & execute full funnel activities, along with digital marketing manager
• Lead replication of the brand IMC on ecommerce media assets
  
  

Skills Required

• Agile – able to execute rapidly and effectively in complex environment, strong results
  
  

orientation

• Bold – ambitious mind-set, willing to stretch for outstanding results
• Consumer & customer obsessed – strong interest in and knowledge of e-com space, instinct
  
  

always to take the consumer perspective

• Data driven – strong analytical skills and strategic thinking, able to use structured thinking to
  
  

diagnose issues, assess options and develop recommendations

• Organized team player – always plans ahead, highly responsive to team mates and
  
  

stakeholders, strong task and time management skills

Qualification And Experience

• MBA with 3-6 years’ experience
• Significant experience in digital/ e-commerce ecosystem (at least 2 year in e-com )
• Majority of experience in FMCG
  
  

Reporting Structure

• Reporting: Manager/ DGM Shopper Marketing
  
  

What’s in it for you?

Be an equal parent

Maternity support, including paid leave ahead of statutory guidelines, and flexible work options on

return

Paternity support, including paid leave

New mothers can bring a caregiver and children under a year old, on work travel

Adoption support; gender neutral and based on the primary caregiver, with paid leave options

No place for discrimination at Godrej

Gender-neutral anti-harassment policy

Same sex partner benefits at par with married spouses

Gender transition support

We are selfish about your wellness

Comprehensive health insurance plans, as well as accident coverage for you and your family, with topup options

Uncapped sick leave

Mental wellness and self-care programmes, resources and counselling

Celebrating wins, the Godrej Way

Structured recognition platforms for individual, team and business-level achievements

Performance-based earning opportunities

An inclusive Godrej

Before you go, there is something important we want to highlight. There is no place for discrimination

at Godrej. Diversity is the philosophy of who we are as a company. And has been for over a century.

It’s not just in our DNA and nice to do. Being more diverse - especially having our team members

reflect the diversity of our businesses and communities - helps us innovate better and grow faster. We

hope this resonates with you.

We take pride in being an equal opportunities employer. We recognise merit and encourage diversity.

We do not tolerate any form of discrimination on the basis of nationality, race, colour, religion, caste,

gender identity or expression, sexual orientation, disability, age, or marital status and ensure equal

opportunities for all our team members.

If this sounds like a role for you, apply now!

We look forward to meeting you.