SEO
Cognizant
Date: 3 weeks ago
City: Chennai, Tamil Nadu
Contract type: Full time
Job Summary
Join our dynamic team as a Marketing Tech Analyst where you will leverage your expertise in social media and content marketing to drive impactful campaigns. With a focus on analytics and digital tools you will optimize marketing strategies across platforms like Twitter Facebook and LinkedIn. Collaborate in a hybrid work model to enhance our brand presence and engage with our audience effectively.
Responsibilities
Google Analytics Certification HubSpot Content Marketing Certification
Join our dynamic team as a Marketing Tech Analyst where you will leverage your expertise in social media and content marketing to drive impactful campaigns. With a focus on analytics and digital tools you will optimize marketing strategies across platforms like Twitter Facebook and LinkedIn. Collaborate in a hybrid work model to enhance our brand presence and engage with our audience effectively.
Responsibilities
- Develop and execute comprehensive social media marketing strategies to enhance brand visibility and engagement across platforms.
- Utilize content marketing techniques to create compelling and relevant content that resonates with target audiences.
- Implement search engine marketing strategies to improve website traffic and conversion rates.
- Analyze Twitter analytics to measure campaign performance and optimize future strategies.
- Leverage Sprinklr and Hootsuite for efficient social media management and monitoring.
- Utilize WhatsApp Facebook and LinkedIn to engage with audiences and build strong community relationships.
- Optimize digital campaigns using DV360 and SA360 to maximize reach and impact.
- Conduct in-depth analysis using SEMrush and Google Trends to identify market trends and opportunities.
- Monitor online presence and brand reputation with Meltwater and Google Search Console.
- Execute campaigns using Unica and enhance customer interactions with Genesys Web Engagement.
- Collaborate with cross-functional teams to align marketing strategies with business objectives.
- Provide insights and recommendations based on data analysis to improve marketing effectiveness.
- Stay updated with industry trends and emerging technologies to drive innovation in marketing strategies.
- Possess strong experience in social media marketing content marketing and search engine marketing.
- Demonstrate proficiency in using Twitter Analytics Sprinklr and Hootsuite for campaign management.
- Have expertise in platforms like Facebook LinkedIn DV360 and SA360 for digital marketing.
- Show capability in using SEMrush Google Trends and Meltwater for market analysis.
- Experience with Unica campaign execution and Genesys Web Engagement is highly desirable.
- Familiarity with Google Search Console and Hubspot Social is a plus.
Google Analytics Certification HubSpot Content Marketing Certification
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