Senior Product Manager

We are seeking a Senior Product Manager to lead our personal training division at Curefit. This team is charged with transforming personal training into a scalable product and a core line of business across our gyms and fitness centers. Your role will involve deeply understanding user needs, defining user personas, and finding the product-market fit for personal training offerings at Curefit, driving penetration and retention within our subscriber base.

Key Responsibilities:

• Develop and execute a strategic roadmap for personal training as a comprehensive product offering, ensuring seamless integration across our digital and physical platforms.
• Conduct in-depth market research and user analysis to identify customer needs, preferences, and trends, thereby informing product development and innovation.
• Define and refine user personas for personal training, leveraging insights to optimize customer journeys and enhance user engagement.
• Collaborate closely with cross-functional teams, including design, analytics, engineering, format, and operations, to create and implement omnichannel experiences that cater to both end users and personal trainers.
• Establish performance metrics for product initiatives and track progress to ensure alignment with business objectives and subscriber growth targets.
• Innovate and iterate on product features and services to improve user satisfaction and retention rates.

Qualifications:

• A minimum of 5 years of professional experience, with at least 3 years in product management, specifically within consumer-facing applications.
• A bachelor’s or master’s degree from a highly regarded Tier 1 institution is preferred.
• Strong quantitative skills with a proven track record of leveraging data to drive decision-making and product development.
• Demonstrated ability to define and articulate a product roadmap, including decision-making around UI/UX for all user interactions.
• Proactive and action-oriented mindset, thriving in environments that require high ownership and adaptability.
• Experience or interest in the fitness industry is a plus, particularly if you are familiar with the gym culture and market dynamics.