Senior Manager - Insights

Overview

This is a crucial role in driving the Marketing Transformation Agenda across both food and beverages for PepsiCo globally. At its core, this role is critical in supporting and equipping PEP to achieve accretive growth in the future. Accretive growth requires a strong and intentional focus on the science of growth, with best practices applied consistently and at scale.

This role is responsible for delivery of analytics in the development of the Enterprise Growth Model, which deliver proven drivers of growth across the organisation. This role will support establishment on the case for change through delivering analytics around existing growth drivers, scaling and improving existing best in class models, test and learn on predictive indicator metrics, and deliver analytics to prove or refine ongoing hypotheses across the PEP Enterprise Growth Philosolphy. This requires leveraging a wide expanse of data sets to support the change management and deliver a developing performance ecosystem which can be embedded across sectors. This role will need to influence across the GBS CME teams to establish partnership and key knowledge for the delivery of the framework, and integrate results to be delivered senior, non technical, audiences in a compelling way.

This role requires a strong insights and analytics foundation, a deep understanding of core syndicated data sets and complex analytical methodologies and the ability to deliver holistic insights with a bias for strong business relevant implications which drive action

Responsibilities

• Work in executing Workshop materials and Growth Navigator questions -
• Execute market, portfolio, and brand level reporting of marketing KPI performance (utilizing dashboards, templated decks, and reporting tools)
• Explain business performance, drivers, and optimization opportunities based on GN framework.
• Leverage business performance explanations from teams around the world to incorporate considerations beyond data into reporting
• Provide responses to ad hoc questions from markets and/or more strategic questions which are posed for a given brand
• Aid development of Automated tools
• Enabling team to gather scope and collaborate with DA&I teams to create dashboards. Support simplification, standardization, and digitalization efforts (in cooperation with global and sector stakeholders)
• Support communication processes with Reporting vertical leaders and Business Partners (project planning, workflow monitoring, quality checks, on-going changes)
  

Qualifications

• Tech/B.E./MCA from reputed institutes
• 10+ years of experience with Data and Analytics - NIQ, Kantar, Europanel etc
• Expert on “Point of Sale” and “HHP” (Nielsen, IRI, SPINs, One Click Retail etc.) databases/metrics a must
• Structured thinker / problem solver who works independently with attention to detail
• Excellent communication & presentation skills (verbal & written) is mandatory. Confident communicator, able to express ideas and convey complicated concepts simply
• Experience working in an Agile team
• Must be detail oriented with excellent organizational/time management skills