Senior Manager - Franchise

Overview

Develop a sustainable franchise business for UP market. This Franchise Manager will be directly interacting with the respective COO, MUGM and the respective HOSs for Delhi/UP and their teams to drive the execution of the aligned strategy. The person will be working very closely with the Bottler’s team to ensure we deliver volume from these territories by influencing them on their GTM / S&D agendas. The incumbent will also work with the Franchise lead - VBL(N,C &E) , Dir-Consumer Marketing (Franchise), Trade Marketing and his team to ensure all the new innovations are launched as per plan.

Responsibilities

• Set the agenda for bottling unit as well as PepsiCo
• Drive Franchise Governance (based on 9FF), Act as a Beverage Strategist
• Deliver Annual Operating Plan, share, volume, Net revenue objectives.
• Build capability for future growth of the Bottler
• Maintain bottler relationship to drive business alignment across Pepsico and the bottler leadership teams.
• Strengthen the GTM and S&D footprint in the assigned geographies
• Collaborate with bottler to implement sales automation agenda and drive channel growth programs
• Ensure Effective utilization of the FMA budgets to create maximum business impact
• Lead the innovation agenda to build the pillar of future growth to win share in the market
• Leverage the resources to support the unit on various key initiatives
  
  

Qualifications

Experience and Qualification

• Sales and Marketing experience with FMCG companies with a minimum experience of 12-15+ years
• MBA from Premier institute would be preferred
  
  

Attitudinal/ Behavioral

• Strategic thinking
• Collaboration and influencing
• Business Ownership
• Strong analytical and conceptual skills
• Influencing skills and Tenacity
• Negotiation skills
• Process orientation
  
  

Differentiating Competencies Required

• Set The Franchise Agenda- Be the beverage strategist for the market
• Lead Consistent Governance - Own the business relationship between PepsiCo & the Bottler
• Collaborate To Unlock System Leverage- Get the most out of both the PEP and bottler businesses