Senior Executive - Marketing

Company Vision

NowPurchase is transforming the $140B Metal Manufacturing industry. The metal industry forms the backbone of the economy and the fundamental block of the physical world - be it transportation, construction, and every machinery. NowPurchase is a rich, digital marketplace where metal manufacturers (foundries + steel plants) can procure high-quality raw materials (scrap, pig iron, ferroalloys, additives, nodularisers) in a trusted manner. Our technology allows them to optimize their manufacturing process to ensure high productivity and resilience to failure. We currently serve over 250 factories nationwide and are looking to aggressively expand our footprint across India. You can learn more on www.nowpurchase.com.

Job Description

Position – Senior Executive - Marketing

Reporting to – Deputy Manager

Experience – 2-4 Yrs

Location – Kolkata

No. of Positions – 1no

Qualification – Any Graduate

NowPurchase is expanding rapidly across industrial clusters. To fuel this growth, we need a marketing leader who can bridge business goals with creative execution, ensuring that every email, social post, event, and WhatsApp campaign doesn’t just reach, but resonates. Our ideal teammate is someone who understands that marketing is the engine of visibility and trust. You’ll build our presence across platforms, create hook-rich content that educates and excites our MOA (Manufacturers of Aspirations), and launch campaigns that lead to real sales conversations, audits, and partnerships.

• Lead NowPurchase’s content creation across LinkedIn, YouTube, Instagram, and Facebook—crafting posts, stories, and campaigns that educate, entertain, and convert.
• Launch powerful WhatsApp & Email Marketing Campaigns that are sequenced with our buyer journey—driving inquiries, nurturing leads, and accelerating decision-making.
• Develop and execute Marketing Content Strategies that spark curiosity and generate high-intent leads.
• Collaborate with the founding team to craft NowPurchase’s evolving narrative—ensuring consistent branding, tone, and positioning across all communication.
• Own event marketing—from planning and vendor coordination to live engagement and post-event follow-up, making every offline interaction unforgettable.
• Use data and analytics to evaluate campaign performance, refine messaging, and optimize lead conversion.
  
  

Desired Attributes

• Think in hooks and headlines. You can turn technical concepts into click-worthy content.
• Have experience running email or WhatsApp campaigns and analyzing funnel performance.
• Are excited to create stories from metrics, customer wins, and product benefits.
• Take initiative and own projects end-to-end—from the first draft to the last follow-up.
• Are curious about manufacturing, metals, and how tech is changing traditional industries.
  
  

Compensation & Benefits

• Compensation: As per industry standards & pedigree of the candidate
• Group Medical Insurance: This is over and above compensation. 3 lakhs floater for the family including parents, spouse, children. Top Up option is also available upon personal request.
• Generous leave structure including maternity & paternity leaves
• Snacks on the house
  
  

Hiring Process

• Screening of applicants & telephonic discussion with HR.
• F2F/Video discussion with Hiring Manager.
• Final round interview with Director.
• Email communication on final feedback.