Senior Digital Advertising Strategist
Pattern
Date: 3 weeks ago
City: Pune, Maharashtra
Contract type: Full time

Job Description:
Comprehensive list that combines the day-to-day tasks for an Amazon advertising manager with the broader responsibilities of an advertising manager involved in media planning, buying, and annual budget planning for brands across various marketplaces:
Media Planning:
Pattern is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Comprehensive list that combines the day-to-day tasks for an Amazon advertising manager with the broader responsibilities of an advertising manager involved in media planning, buying, and annual budget planning for brands across various marketplaces:
Media Planning:
- Develop comprehensive media plans that span various marketing channels.
- Identify target audiences, demographics, and key market segments for each brand.
- Collaborate with stakeholders to establish annual advertising budgets for each brand.
- Allocate budgets across different advertising channels and campaigns based on performance expectations and business priorities.
- Develop and refine advertising strategies for Amazon and other marketplaces based on business goals and market trends.
- Plan and set campaign budgets, bidding strategies, and targeting parameters for both Amazon and other advertising channels.
- Conduct thorough keyword research for Amazon campaigns and other platforms.
- Regularly update and expand keyword lists based on performance data and changes in the market.
- Create compelling ad copy for various ad formats on Amazon and other marketplaces.
- Continuously optimize ad creatives for improved performance across channels.
- Monitor daily and monthly budgets for Amazon campaigns and other advertising channels.
- Adjust budgets based on performance and seasonality.
- Set and adjust bids for keywords and placements on Amazon and other platforms.
- Monitor and adjust bidding strategies based on performance data.
- Implement tracking mechanisms to monitor the performance of campaigns across Amazon and other channels.
- Analyze data to assess the effectiveness of media placements and adjust strategies accordingly.
- Calculate ROI for each advertising channel and campaign on both Amazon and other platforms.
- Use ROI data to optimize media plans and maximize the impact of advertising spend.
- Develop and execute seasonal advertising campaigns for Amazon and other marketplaces.
- Adjust strategies for peak seasons and promotional periods.
- Oversee the creation of compelling ad creatives that align with brand guidelines for both Amazon and other platforms.
- Ensure consistency in messaging across different advertising channels.
- Monitor competitor advertising strategies across different channels, including Amazon and other platforms.
- Use insights to identify opportunities and challenges in the competitive landscape.
- Stay abreast of emerging advertising formats and technologies for both Amazon and other channels.
- Test and integrate new ad formats that can enhance campaign performance.
- Ensure that all advertising activities, including those on Amazon and other platforms, comply with industry regulations and standards.
- Regularly communicate with internal stakeholders, including marketing teams, product managers, and executives, to provide updates on campaign performance and discuss strategic adjustments.
- Conduct post-campaign analysis for both Amazon and other channels to gather insights, identify lessons learned, and inform future advertising strategies.
- Delegate tasks and responsibilities, fostering a collaborative and efficient work environment.
- Provide ongoing training to team members on the latest advertising trends, tools, and technologies.
- Foster a culture of continuous learning and development within the team.
Pattern is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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