Senior Digital Advertising Strategist
Pattern
Date: 2 days ago
City: Pune, Maharashtra
Contract type: Full time

Job Description:
Comprehensive list that combines the day-to-day tasks for an Amazon advertising manager with the broader responsibilities of an advertising manager involved in media planning, buying, and annual budget planning for brands across various marketplaces:
Media Planning:
Pattern is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Comprehensive list that combines the day-to-day tasks for an Amazon advertising manager with the broader responsibilities of an advertising manager involved in media planning, buying, and annual budget planning for brands across various marketplaces:
Media Planning:
- Develop comprehensive media plans that span various marketing channels.
- Identify target audiences, demographics, and key market segments for each brand.
- Collaborate with stakeholders to establish annual advertising budgets for each brand.
- Allocate budgets across different advertising channels and campaigns based on performance expectations and business priorities.
- Develop and refine advertising strategies for Amazon and other marketplaces based on business goals and market trends.
- Plan and set campaign budgets, bidding strategies, and targeting parameters for both Amazon and other advertising channels.
- Conduct thorough keyword research for Amazon campaigns and other platforms.
- Regularly update and expand keyword lists based on performance data and changes in the market.
- Create compelling ad copy for various ad formats on Amazon and other marketplaces.
- Continuously optimize ad creatives for improved performance across channels.
- Monitor daily and monthly budgets for Amazon campaigns and other advertising channels.
- Adjust budgets based on performance and seasonality.
- Set and adjust bids for keywords and placements on Amazon and other platforms.
- Monitor and adjust bidding strategies based on performance data.
- Implement tracking mechanisms to monitor the performance of campaigns across Amazon and other channels.
- Analyze data to assess the effectiveness of media placements and adjust strategies accordingly.
- Calculate ROI for each advertising channel and campaign on both Amazon and other platforms.
- Use ROI data to optimize media plans and maximize the impact of advertising spend.
- Develop and execute seasonal advertising campaigns for Amazon and other marketplaces.
- Adjust strategies for peak seasons and promotional periods.
- Oversee the creation of compelling ad creatives that align with brand guidelines for both Amazon and other platforms.
- Ensure consistency in messaging across different advertising channels.
- Monitor competitor advertising strategies across different channels, including Amazon and other platforms.
- Use insights to identify opportunities and challenges in the competitive landscape.
- Stay abreast of emerging advertising formats and technologies for both Amazon and other channels.
- Test and integrate new ad formats that can enhance campaign performance.
- Ensure that all advertising activities, including those on Amazon and other platforms, comply with industry regulations and standards.
- Regularly communicate with internal stakeholders, including marketing teams, product managers, and executives, to provide updates on campaign performance and discuss strategic adjustments.
- Conduct post-campaign analysis for both Amazon and other channels to gather insights, identify lessons learned, and inform future advertising strategies.
- Delegate tasks and responsibilities, fostering a collaborative and efficient work environment.
- Provide ongoing training to team members on the latest advertising trends, tools, and technologies.
- Foster a culture of continuous learning and development within the team.
Pattern is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
How to apply
To apply for this job you need to authorize on our website. If you don't have an account yet, please register.
Post a resumeSimilar jobs
Network Engineer
Virtusa,
Pune, Maharashtra
7 hours ago
Role Network/Infrastructure LeadResponsibilities Design, deployment, and support for storage, backup, and networking devices/systemsInvestigate network issues and bring to resolution within stated SLA parametersProvide root cause analysis to support team & customers upon requestResponsible for planning, implementing, and supporting changes to various infrastructure systemsReview and assist with backup recovery planning & testingCollaboration with various teams supporting complex environments to troubleshoot issuesEscalation...

Engineer
Siemens Energy,
Pune, Maharashtra
7 hours ago
A Snapshot of Your DayYou will be responsible for the booking, execution and follow-up of spare parts orders; from negotiation to delivery, ensuring compliance with contractual commitments (deadline, terms of payment, shipping conditions, etc.).Be the guarantor of the achievement of the objective of turnover and timely deliveries. Offer its external and internal customers a quality service while achieving the objectives...

Quality Inspector - Level I
Cummins India,
Pune, Maharashtra
15 hours ago
DescriptionOn - Site RoleJob SummaryThe Quality Inspector – Level I is responsible for ensuring that incoming materials, components, and final products conform to Cummins' technical specifications and quality standards. Working under close supervision, this entry-level role involves conducting visual and measurement-based inspections, identifying defects, and supporting the production team in maintaining quality compliance. The position plays a crucial role in...
