Search Engine Optimization Executive

We are looking for a creative and detail-oriented Digital Marketing Associate to assist in the planning, execution, and optimization of our online marketing efforts. The ideal candidate will have a passion for digital marketing and possess a basic understanding of SEO, social media, content marketing, and analytics. You will be supporting various digital campaigns to drive traffic, engagement, and conversions.

Key Responsibilities:

Social Media Management:

• Help manage and schedule posts for social media platforms like Facebook, Instagram, LinkedIn, and Twitter.
• Engage with audiences, respond to comments, and monitor social media trends.
• Assist in running paid social media ad campaigns.

SEO and SEM Support:

• Conduct keyword research and assist in optimizing website content for search engine rankings.
• Help with on-page SEO (meta tags, alt texts, URL structure) and off-page SEO (backlinking).
• Assist with SEM campaigns, including setting up and monitoring Google Ads.

Email Marketing:

• Assist in the development and execution of email marketing campaigns, including writing email copy and managing contact lists.
• Track emails performance metrics like open rates, click-through rates, and conversions.

Analytics and Reporting:

• Monitor campaign performance using tools like Google Analytics, Google Ads, and social media analytics.
• Prepare performance reports to share with the marketing team.
• Use data to suggest improvements to campaigns.

Content Creation & Marketing:

• Assist in creating and curating content for blogs, newsletters, website updates, and social media.
• Ensure content is optimized for SEO and aligned with marketing objectives.
• Help with content scheduling and publishing.

Paid Advertising (PPC):

• Support the management of pay-per-click (PPC) campaigns on platforms like Google Ads and social media.
• Help with setting up ad copy, targeting, and tracking conversions.

Education: Bachelor’s degree in Marketing, Communications, Business, or a related field. Relevant certifications (Google Ads, Google Analytics) are a plus.

Experience: 1-2 years of experience in digital marketing or a related field (internships included).

Skills:

• Basic SEO, SEM, social media marketing, and email marketing knowledge.
• Familiarity with Google Analytics, Google Ads, and social media tools (e.g., Hootsuite, Buffer).
• Strong writing and editing skills for content creation.
• Analytical skills to interpret campaign data.
• Ability to work on multiple projects simultaneously.

Job Type: Full-time

Pay: ₹10,000.00 - ₹15,000.00 per month