Marketing Analytics - Senior Associate
Cognizant
Date: 1 week ago
City: Coimbatore, Tamil Nadu
Contract type: Full time
Remote
Job Summary
Working as a marketing analytics dashboard analyst within the Marketing insights data and tech team this role is part of the greater Global Marketing Team. This role will help to shape the strategic vision for the use of technology and data within marketing. This role will help to shape the strategic vision for analytics within marketing. The main function of this role is to work across sales and marketing to define marketing analytics needs and work with leadership to set analytics strateg
Responsibilities
Working with various teams across marketing to guide and document the analytics and reporting needs from our dashboards
Guide marketing teams to achieve their needed insights to run the business and guide business decisions appropriately
Supporting various marketing teams by defining strategic and user requirements helping to elicit process flow maps and assisting with development and execution of insights that help run the business.
Use of established processes templates and tools used to be to communicate with the analytics development team to develop the desired analytics and insights
Collaborating with technical development teams to help translate user requirements into system functionality and assist with testing.
Developing training and user documentation and communication messages for releases.
Working as a marketing analytics dashboard analyst within the Marketing insights data and tech team this role is part of the greater Global Marketing Team. This role will help to shape the strategic vision for the use of technology and data within marketing. This role will help to shape the strategic vision for analytics within marketing. The main function of this role is to work across sales and marketing to define marketing analytics needs and work with leadership to set analytics strateg
Responsibilities
Working with various teams across marketing to guide and document the analytics and reporting needs from our dashboards
Guide marketing teams to achieve their needed insights to run the business and guide business decisions appropriately
Supporting various marketing teams by defining strategic and user requirements helping to elicit process flow maps and assisting with development and execution of insights that help run the business.
Use of established processes templates and tools used to be to communicate with the analytics development team to develop the desired analytics and insights
Collaborating with technical development teams to help translate user requirements into system functionality and assist with testing.
Developing training and user documentation and communication messages for releases.
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