Sales Representative – MIG Wire and Welding Electrodes (Punjab Region)

Company Overview

B&H Group is a leading manufacturer of MIG wire and welding electrodes, proudly serving the industry since 1991. With state-of-the-art manufacturing facilities, and certifications including ISI, BHEL, RDSO, and ZED, we’re known for delivering unmatched quality and reliability to OEMs, fabrication units, and industrial clients.

As part of our regional growth, we are hiring a Sales Representative to expand our footprint in Punjab—especially in the high-potential Ludhiana market.

Responsibilities

• Develop and execute a sales strategy to achieve growth across Punjab
• Focus on acquiring and managing OEMs, dealers, and fabrication workshops
• Identify, approach, and onboard new clients and channel partners
• Conduct field visits, demos, and technical discussions
• Maintain relationships with existing customers and ensure repeat business
• Meet monthly/quarterly sales targets and reporting KPIs to management
• Monitor market trends, competitor activity, and customer feedback

Requirements

• At least 2 years of experience in B2B/industrial sales (welding consumables, hardware, or industrial supplies preferred)
• Strong network in Ludhiana and key industrial zones of Punjab
• Proven track record of target achievement and field sales execution
• Excellent communication, negotiation, and relationship-building skills
• Self-starter with the ability to work independently
• Must be willing to travel extensively across the state

Preferred Qualification

• Experience in welding/electrical/metal fabrication industries
• Technical understanding of welding processes and consumables
• Familiarity with local industrial hubs (e.g., Ludhiana, Amritsar, Jalandhar, Mandi Gobindgarh, Bathinda, etc.)

Compensation

• Competitive base salary (based on experience)
• Incentive structure based on performance
• Travel allowance and mobile reimbursement

To Apply

Please fill out this Google Form:

https://forms.gle/Nt6ycKcoT8jjwqvb8

Only shortlisted candidates will be contacted.