RSDM - Transformation & Urban
Britannia Industries Limited
Date: 7 hours ago
City: Chennai, Tamil Nadu
Contract type: Full time
Job Description
Position Title: RSDM- Transformation & Urban
Function: Sales
Internal
Key Stakeholders:
Experience: 8-9 years (Pref Telecom / FMCG/ Beverages) with 3 - 4 years (handling a team of 2-3 people / Data analytics in an IT based environment)
Purpose of the Role : To work in tandem with the brands/regions for better sales effectiveness.
Key Responsibilities
Planning and influencing the GT Rural Business and influencing the Rural Market Share :
Position Title: RSDM- Transformation & Urban
Function: Sales
Internal
Key Stakeholders:
- RSM/ SOM/ASMs
- Brand / Category Managers
- Supply Chain representatives
- IT SPOC
- Dairy sales/brand Managers
- Consultants
- Vendors ( IT / Capability/ Trade activation/ Visibility Impact agencies)
Experience: 8-9 years (Pref Telecom / FMCG/ Beverages) with 3 - 4 years (handling a team of 2-3 people / Data analytics in an IT based environment)
Purpose of the Role : To work in tandem with the brands/regions for better sales effectiveness.
Key Responsibilities
Planning and influencing the GT Rural Business and influencing the Rural Market Share :
- To identify the categories , plan and give shape to interventions to increase the Rural MS.
- Keep a constant tab on the quality of execution thru regular audits
- Work in close association with the brand teams to promote the right portfolio mix
- Ensure the right quality of Rural Distributors to drive revenue extraction from target markets
- To influence the width and the depth of the Rural distribution. Keep track of Brand Distribution matrices in Rural.
- Drive Direct Distribution in Rural as per AOP ambition in target markets
- Drive Village Coverage Agenda as per plan
- Keep a constant tab on the quality of execution thru regular audits
- Drive Outlet retention as per AOP plan
- Astute programme management to drive Rural Business as per Quarterly Operating Plan
- Timely Closures of all monthly activities around Rural Programmes like incentives disbursement, target setting, communication etc
- To drive AOP S&D projects pertaining to Rural Markets as per timeline and with close liasioning with Cross functional and region teams
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