Product Marketing Associate

Zoho is one of the world's most prolific software companies. With 55+ applications in nearly every major business category, including sales, marketing, customer service, accounting and back office operations, and an array of productivity and collaboration tools built from the ground up, Zoho has the depth and breadth to solve even the most complex business challenges.

With more than 120 million+ users and over 18,000 employees across the globe, hundreds of thousands of companies rely on Zoho, every day to run their businesses, including Zoho itself. With 29 years of being private, bootstrapped and profitable, we understand what it takes to run a sustainable, resilient business.

Role: Product Marketing Associate

Experience Level: 3 to 5 years

Work Location: Chennai, India

Job Description:

• Develop and execute product positioning and messaging strategies that resonate with target audiences.
• Collaborate with cross-functional teams (sales, product management and design) to create compelling product narratives and materials.
• Conduct thorough market research and competitive analysis to identify opportunities and challenges.
• Analyze product performance metrics to identify areas for improvement and optimize product offerings. And content that captures attention and effectively communicates product value.
• Develop and maintain strong relationships with customers to understand their needs and preferences.

Qualifications:

• 3-5 years of experience in product marketing or a related field.
• Excellent written skills in English.
• Ability to develop creative and high- quality output.
• Ability to work effectively in a fast-paced, collaborative environment.
• Experience in the IT sector is an added advantage