Area Sales Executive

Britannia Industries Limited


Date: 1 week ago
City: Chennai, Tamil Nadu
Contract type: Full time
EducationalQualification: Graduate/Post Graduate Desired Competencies: Market Execution,Business Development, Channel Partner Management, Selling and Negotiation.

KeyResponsibilities: Ensure Achievement Of Secondary Sales Targets

  • SettingObjectives For AW
  • BreakingObjectives For AWSM (Beat-Wise)
  • EnsureCommunication Of Objectives To AW
  • PeriodicTracking Of Objectives

AW Management

  • Align,Support & Motivate AW To Meet Business Objectives
  • EnsureAdequate Infrastructure & Systems
  • Actas a Commercial Interface Between AW & BIL

Coach, Manage &Evaluate AWSM Performance

  • CoachAWSM On BIL Best Practices & WOW
  • TrainAWSM On Sales Call Process
  • EvaluateTheir Performance Periodically
  • ProvideOn The Job Support / Guidance For Addressing Territory Specific Issues

Ensure AdequateService Level In Market & Build Business In Existing & New Outlets

  • EnsureAdequate Servicing At Dealer Points
  • MaintainRelations With Existing Dealers
  • IncreaseThe Depth And Width Per Dealer
  • ProspectNew Outlets
  • PerformActivations As Per Decided By ASM

Execute VisibilityImplementation & Merchandizing

  • EnsureAdherence To Plan-O-Gram
  • EnsureExecution Of Primary & Secondary Merchandizing
  • EnsureExecution Of Visibility Implementation

Implement Launch OfNew Consumer Promos / Trade Schemes & New Products

  • OperationalizeNew Product Through Communication & Sampling
  • EffectivelyCommunicate Schemes To AWSM To Ensure Right Sell-In At The Dealer Point
  • Track& Review Performance Of New Products / Schemes

Market Intelligence

  • Collect& Report Required Market Information On Competitor Activities LikePromotions (Trade & Consumer), Service Day, Off-Take, Prices, New Launches,Visibility etc

Maintain Records& Systems

  • PJPData
  • MISReporting
  • EnsureHub Of UDAAN

Represent BritanniaFor Consumer Complaints

  • VisitConsumer to Address & Sort Quality Complaints.
  • InformQuality About Status Of Complaint

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