Performance Marketer

ViralChilly: Create | Grow | Learn


Date: 2 weeks ago
City: Jaipur, Rajasthan
Contract type: Full time
ViralChilly, a unit of Digiastic LLP, was awarded as one of the best startups to work for in Jaipur. A digital marketing agency with a people-centric approach to working with reputed Clients like Canva, Adobe, Stillio, and many more.

Key Responsibilities

  • Campaign Management: Create, manage, and optimize Google Ads campaigns, including Search, Display, Shopping, and Video ads to drive quality leads and sales.
  • Keyword Research & Strategy: Conduct in-depth keyword research and develop keyword strategies tailored to client or business needs.
  • Ad Creation: Write compelling ad copy that resonates with target audiences and aligns with overall marketing goals.
  • Performance Monitoring & Reporting: Regularly track, analyze, and report on campaign performance (CTR, CPC, ROI, conversion rates, etc.) using Google Analytics and Google Ads reporting tools.
  • A/B Testing: Execute and evaluate A/B testing to optimize ad performance, landing pages, and bidding strategies.
  • Budget Management: Efficiently allocate and manage campaign budgets while maintaining a focus on maximizing performance and ROI.
  • Optimization: Monitor performance metrics and continuously adjust bidding strategies, targeting, ad copy, and landing pages for improved results.
  • Collaboration: Work closely with other marketing team members (SEO, content, social media, etc.) to ensure campaigns are integrated and aligned with overall marketing goals.
  • Stay Updated: Keep up to date with Google Ads features, industry trends, and competitor strategies to leverage new opportunities.

Qualifications

  • Proven experience managing Google Ads campaigns across multiple platforms.
  • Strong understanding of SEM (Search Engine Marketing) and PPC (Pay-Per-Click) advertising strategies.
  • Proficiency in Google Ads, Google Analytics, and other PPC management tools.
  • Excellent analytical skills and the ability to use data to make informed decisions.
  • Ability to work independently, manage multiple campaigns, and prioritize tasks.
  • Strong written and verbal communication skills.
  • Familiarity with A/B testing, conversion tracking, and landing page optimization.
  • Google Ads certification (optional).

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