Paid Marketing Manager

Overview

CACTUS is a remote-first organisation and we embrace an accelerate from anywhere culture. You may be required to travel to our Mumbai office based on business requirements or for company/team events.

The Opportunity:

The Manager, Paid Marketing, will be responsible for planning, executing, and optimizing paid marketing campaigns across various channels, including Google, Bing, Meta etc. The ideal candidate will have a strong background in performance marketing and analytics, with experience using GA4, and a keen appetite for experimentation, utilizing tools like VWO and Hotjar to analyse and refine marketing strategies.

Responsibilities

• Plan, execute, and optimize paid marketing campaigns across Google, Bing, Meta, LinkedIn and third-party networks.
• Develop and implement full funnel marketing strategies to increase brand awareness, drive traffic, and generate leads.
• Conduct A/B testing and other experimental methodologies to optimize campaigns using tools like VWO and Hotjar.
• Analyse data to derive insights and make data-driven decisions to improve campaign effectiveness.
• Utilize analytics platforms such as GA4 to track, measure, and report on campaign performance.
• Manage budgets and ensure campaigns are delivered on time and within budget.
• Collaborate with cross-functional teams to align marketing efforts with business goals.
• Stay updated with industry trends, best practices, and competitive landscape to identify new opportunities and improve existing strategies.
  
  

Qualifications And Prerequisites

• Bachelor's or master’s degree in marketing, business, or a related field.
• 6+ years of hands-on experience in paid marketing in the consumer space, with a minimum of 3-4 years managing Google Ads.
• Proven experience in planning and executing campaigns across Google, Bing, Meta, LinkedIn, and third-party networks, with strong analytical skills using GA4 or similar analytics platforms.
• Experience with A/B testing and other experimentation tools such as VWO and Hotjar, combined with a deep understanding of digital marketing concepts and best practices.
• Strong project management skills with the ability to manage multiple campaigns simultaneously, along with a creative mindset and passion for marketing innovation and experimentation.
• Excellent communication and interpersonal skills.
  
  

Additional Information

CACTUS is a company powered by its inclusive community spirit. We're a melting pot of perspectives, breaking down barriers between different styles of thought to democratise access to scientific knowledge.

At CACTUS, there's opportunity for growth around every corner. You are encouraged to experiment, challenge yourself, stretch your capabilities, and take risks. If you are interested in building products that move innovation forward, then a career with us will sound like your jam. At CACTUS, you’ll discover the true extent of what’s possible through AI, have the autonomy to shape your career, embrace an accelerate-from-anywhere lifestyle, and make an impact.

At the heart of everything are our researchers - we help enable their success, and every move we make is about creating a positive impact in the world of science.

Together we,

Power research. Empower people.

About CACTUS

Established in 2002, Cactus Communications (cactusglobal.com) is a leading science communication and technology company. It specializes in AI products and solutions that improve how research gets funded, published, communicated, and discovered. Its flagship brand Editage offers a comprehensive suite of researcher solutions, including expert services and cutting-edge AI products like Mind the Graph, Paperpal, and R Discovery. CACTUS also offers medical communications under its brand Cactus Life Sciences. With offices in Princeton, London, Singapore, Beijing, Shanghai, Seoul, Tokyo, and Mumbai and a global workforce of over 3,000 experts, CACTUS is a pioneer in workplace best practices and has been consistently recognized as a great place to work.

Awards and Recognition

• Cactus Communications has consistently ranked among the top 20 on the global list of the Top 100 Companies for Telecommute Jobs since 2016.
• Recognised as ‘Employers of the Future’ two years in a row in 2023 and 2022, in a study by LeadUp Universe, Fortune India and Work Universe
• Recognised as One of India’s Top 100 best Workplaces for Women by Great Place To Work in 2022
• Winner of ‘Best Innovation Leveraging AI Services’ at AWS AI Conclave 2022
• Recognized as one of the Best Companies for Millennials 2019 by Times Ascent and Learning & Organisation Development Roundtable
• Emerged as one of India’s Top 10 Safe Workplaces for Women in a survey conducted by Rainmaker in 2019
• Ranked #1 among India’s Great Mid-Size Workplaces by Great Place to Work Institute in 2017