Metadrob - Executive - Search Engine Optimization

Metadrob


Date: 2 weeks ago
City: Jaipur, Rajasthan
Contract type: Full time
Desired Candidate's Profile

  • Bachelor's degree in Computer as a subject, Marketing, Digital Marketing, or related field.
  • 0-4 years of proven experience in SEO and digital marketing roles.
  • Strong understanding of on-page and off-page optimization strategies.
  • Proficient in using SEO tools, Google Analytics, and other digital marketing platforms.
  • Strong understanding of content management systems (WordPress, Shopify, etc.) and email marketing platforms.
  • Strong project management abilities.
  • Strong analytical skills and ability to interpret data to make informed decisions.
  • Professional level of written and verbal communication skills.

Roles And Responsibilities

  • Conduct in-depth keyword research to identify high-potential keywords and search queries.
  • Analyze keyword competition and search volume trends to optimize content strategy.
  • Optimize meta titles, meta descriptions, headers, and images for search engines.
  • Develop a content strategy that includes blog posts, articles, press releases, videos, infographics, and other formats to engage the targeted audience.
  • Monitor and improve website loading speed, mobile-friendliness, and overall user experience.
  • Develop and execute a strategic link-building plan to acquire high-quality backlinks from authoritative websites.
  • Use tools like Google Analytics, Search Console, and other SEO software(s) to track key performance indicators (KPIs) like organic traffic, keyword rankings, and conversion rates.
  • Provide regular reports on the effectiveness of organic strategies and make data-driven recommendations for improvements.
  • Strong understanding of utilizing best of social media marketing to enhance the traffic and engagement on the website and social profiles.
  • Identify opportunities to improve website conversion rates through A/B testing and user experience enhancements.
  • Work closely with other departments, such as sales, product development, and customer support, to align marketing efforts with overall business goals.

(ref:updazz.com)

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