Marketing Lead – Digital Marketing Services

Job Description

We are looking for a seasoned B2B digital marketer to lead demand generation and content strategy for our digital marketing services. In this role, you will drive qualified leads, build impactful campaigns, and create high-converting content tailored to a global B2B audience. The ideal candidate brings a strong mix of hands-on execution and strategic planning, with deep knowledge of SEO, paid media, and analytics. If you’re passionate about growth marketing, content strategy, and driving business results, we’d love to hear from you.

Key Skills

• Proven experience in creating and executing lead and demand generation campaigns for B2B digital marketing services.
• Strong knowledge of digital marketing channels, including SEO, SEM, PPC, email, social media, and analytics.
• Excellent content execution skills—blogs, whitepapers, case studies, landing pages, and newsletters.
• Hands-on experience with marketing automation and CRM platforms like HubSpot, Marketo, or Salesforce.
• Proficient in analyzing campaign performance, optimizing for ROI, and making data-driven decisions.
• Familiarity with tools like Google Analytics, Google Ads, SEMrush, and LinkedIn Ads.
• Strong project management and multitasking capabilities in a fast-paced environment.
• Excellent communication and stakeholder management skills.
• Experience working closely with sales, product, and service delivery teams to ensure campaign alignment.
• Leadership qualities to mentor junior team members and foster collaboration.
  
  

Roles and Responsibilities

• Lead the planning and execution of full-funnel digital marketing campaigns to generate qualified leads.
• Own content strategy across key stages of the buyer journey, awareness, consideration, and decision.
• Manage paid campaigns across search, social, and other digital channels, with a focus on performance.
• Collaborate with internal teams to align messaging, campaign objectives, and market positioning.
• Monitor, measure, and report on campaign performance, and continuously optimize for better outcomes.
• Conduct competitive analysis and market research to inform strategy and content planning.
• Stay on top of digital marketing trends, tools, and best practices to drive innovation.
• Ensure timely delivery and high-quality execution across all marketing initiatives.
• Contribute to internal process improvements and knowledge sharing within the marketing team.