Marketing Executive

Marketing Responsibilities Responsible for marketing activity for the markets.

Increase sales through the identification and cultivation of new customers

Develop a detailed data base of potential new customer/clients for the business

Arrange introductory meetings for senior management and prospective customers

Plan and implement an annual marketing plan; regularly updating the management team on progress

Organisation and coordination of all promotional activities

Organising and attending trade shows and exhibitions

Preparing and maintaining all promotional materials

Managing and updating of company web site

Preparation of sales presentations for customer meetings

Implementing ongoing marketing campaigns through a number of communication channels including e-zine, face book, twitter etc.

Upkeep and validation of sales pipeline

Analysis and feedback of sales performance

Management and accuracy of CRM and ongoing development of this as the core tool for ongoing sales and business expansion

Researching new market opportunities

Researching new product areas for the company

Carry out analysis of the overall competitive landscape, identifying key markets and trends

Full fill the role of Brand Guardian for the company brand

Maintain comprehensive records and analysis on all marketing activity

Work closely with the sales management team to ensure a synergy of activity exists across the entire organisation

To take responsibility for related and critical Key Performance Indicators

Maintain a file on key competitor marketing activity

Maintain leading edge awareness on market developments, promotions, materials and technology etc.