Marketing Associate - ABM Fresher

Company Overview

NetCom Learning is a premier provider of IT and business skills training, serving individuals and organizations worldwide. We offer a comprehensive range of training solutions tailored to meet the evolving needs of professionals and businesses in today's rapidly changing technology landscape.

About The Role

We are looking for a recent graduate or a fresher with prior internship experience in marketing who is eager to dive into the world of Account-Based Marketing (ABM) and lead generation. Working closely with sales and marketing teams, the role involves a mix of strategic research, campaign execution, content creation, and performance analysis to drive targeted, high-impact marketing efforts.

Key Responsibilities

• Conduct research on key accounts and gather insights to inform targeted Account-Based Marketing (ABM) strategies.
• Assist in executing and managing personalized marketing campaigns (e.g., emails, ads, webinars) to engage high-value prospects.
• Collaborate with sales teams to align messaging, timing, and objectives for maximum impact on target accounts.
• Track and report on ABM campaign performance metrics, providing recommendations for optimization.
• Support lead generation strategies, including inbound and outbound marketing initiatives.
• Create compelling content (blog posts, social media posts, email copy) to attract, engage, and convert potential leads.
• Use marketing automation tools and CRM platforms to manage and nurture leads through the sales funnel.
• Track, analyze, and report on lead generation campaign KPIs, and contribute creative ideas to drive new lead-generation initiatives.
  
  

Requirements

• Looking for fresher with prior internship exposure in marketing
• Seeking candidates comfortable with working the 3 PM to 12 AM IST shift.
• Basic understanding of ABM principles, lead generation, and digital marketing channels (email, social media, etc.).
• Monitor all social media platforms for trending news, ideas, and feedback
• Prepare detailed promotional presentations
• Design and present new social media campaign ideas
• Help with the planning and hosting of marketing events
• Research and evaluate competitor marketing and digital content
• Contribute to the creation of mock-ups, email campaigns, and social media content
  
  

Why Join NetCom Learning

• Opportunity to work with industry-leading experts and cutting-edge technologies.
• Collaborative and inclusive work culture.
• Ongoing professional development and growth opportunities.
  
  

If you are passionate about designing innovative learning experiences and making a positive impact in the lives of learners, we want to hear from you! Apply now to join our team at NetCom Learning.