Manager - Performance Marketing

The Upstox Story:

Upstox is one of India's leading Fin-Tech companies with a mission to simplify trading & investing to make it easily accessible to the masses. We aim to enable everyone, from new investors to seasoned traders, to invest across multiple categories with our state-of-the-art trade & investment platform and commission-free pricing. We offer numerous asset categories to invest in, like Stocks, IPOs, Mutual Funds, and more.

By focusing on our customers’ needs and equipping them with personalised yet powerful tools, we witnessed a steep growth of 800% in our customer base from 25 Thousand in 2017 to 2 Lakh in 2019. With 1500% growth in 2020, currently, over 10 million customers trust us with their investment decisions, thus setting us on the course to become an industry-leader in the country.

Our mission is simple - to break down the complexities of investing and make it more effortless, accessible, affordable, and easy for the masses to adopt. This key principle when infused with intuitive design and leading-edge technology will help us empower every Indian to take control of their investments.

RKSV Securities was founded by Ravi Kumar and Shrinivas Viswanath in 2009 and was soon graced by Kavitha Subramanian as the third co-founder in 2016. Backed by Ratan Tata, Upstox had raised $4 million in Series A funding in early 2016 that was led by Kalaari Capital. The Series B funding round scaled multifold and witnessed an investment of $25 million by US-based investment firm - Tiger Global Management in September 2019.

We have a team of highly skilled technology and finance professionals, and are currently looking for highly motivated field experts to be part of our high-energy team.

Here is what you need to know about this role:

Job Title: Manager - Performance Marketing (Full-time)

Location: Mumbai

Job Description Summary:

Manager, Performance Marketing will be responsible for developing, implementing, and managing Performance marketing strategies growing our mobile app users. This role will focus on driving user acquisition at optimal cost across all digital marketing channels.

Strategic Planning:

Develop and execute comprehensive performance marketing strategies to drive app downloads and user engagement.

Collaborate with cross-functional teams to align marketing efforts with overall business objectives.

Campaign Management:

Manage end-to-end app marketing campaigns across various digital platforms, including but not limited to Google Ads, Facebook Ads, Apple Search Ads, and programmatic advertising.

Optimise campaigns for maximum ROI through continuous testing and analysis.

Analytics & Reporting:

Monitor, analyze, and report on key performance metrics related to app marketing campaigns.

Use data-driven insights to make informed decisions and adjust strategies as needed.

Budget Management:

Develop and manage the performance marketing budget, ensuring efficient allocation of resources to achieve marketing goals.

Track and report on budget spend and campaign performance.

User Acquisition & Retention:

Drive user acquisition strategies to increase app downloads and installations.

Implement retention strategies to improve user engagement and reduce churn.

Collaboration & Leadership:

Work closely with product, development, and creative teams to ensure cohesive and effective marketing strategies.

Industry Trends & Innovation:

Stay updated on the latest trends and best practices in app marketing and digital advertising.

Identify new opportunities and channels for app promotion and growth.

Meet your team:

You will work in the Growth and Marketing team. You will also closely work with the Product and the Tech team.

Your way to impact:

Be self-driven / quick starter

Have an ownership mindset

Aggressively drive and deliver results

What do you need to bring?

Bachelor's degree in Marketing, Business, or a related field; MBA preferred.

Minimum of 7+ years of experience in performance marketing, with a focus on app marketing.

Proven track record of managing successful app marketing campaigns with measurable results.

Strong Analytical Skills And Experience With Data-driven Marketing.

Proficiency in marketing analytics tools and platforms (e.g., Google Analytics, Adjust, Appsflyer) is a must.

Excellent communication and leadership skills.

Ability to work in a fast-paced, dynamic environment.

If you fit the above description, we would love to connect with you! APPLY NOW

Upstox is an Equal Opportunity Employer; all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other characteristics.