Manager Insights

Overview

PepsiCo Global Insights has created a worldwide ecosystem of shared insights, analytics and foresight expertise led by distributed global leadership teams & principles. Two of the 8 key Capabilities which are a part of this transfer are the creative communication testing capability (ADA) & the Brand health tracking capability (BMS). These 2 capabilities are supported by the brand & communications team here at Pepsico, GBS.

The purpose of this role is to be a part of the team supporting the global insights capabilities to extract value from the ADA & BMS tools. The key ask is to:

• Deliver assigned ADA & BMS reports with zero disruption and high stakeholder satisfaction
• Continue to embed the Speed to insights initiative For Ada within the sector insights teams
• Manage stakeholders right from the briefing to the handover of the end deliverable.
  
  

Responsibilities

BnC

• Become the expert on the Ada & BMS tool - methodology/interpretation and answer sector questions and provide analytical support as needed
• Receiving project briefs and understanding the business context/need thoroughly. Making reports that deliver powerful stories and actionable insights for the team and ensuring that all project deliveries happen on time and to 100% stakeholder satisfaction Lead project-based report storytelling and recommendations - provide objective, expert perspective (“so what”, “why” and “what to do” synthesis) to Sector Insights teams across the globe
• Presenting the reports to key stakeholders in the insights team + support Insights team /present the results to the cross-functional teams and business leaders where needed
• Winning stakeholder trust by understanding business context and being a strategic partner to stakeholders
  
  

Innovation

• Category/Region/Brand custodian - Interact and develop rapport and expertise in respective category/region/brand along with the in-house innovation tools
• Consult BUs/Marketing i.e. Responsible for right methodology selection for a given objective, Innovation recommendation basis research, Idea optimization, etc.
• Report writing and story telling
  
  

Qualifications

• 6 - 9 years of experience with a mix of research agency and / client side experience. Prior experience in Tv ad testing - and experience working on creative and innovation testing, brand health tracks preferably in a market research agency like Kantar (specifically Milward Brown) or IPSOS.
• Existing research methodology knowledge, experience in giving actionable business recommendations based on learnings/synthesis of data
• Strong analytic, communication and project management skills. Fluent in English - spoken and written.
• Acts as Owner -Self starter and quick learner. Proactive, responsive, problem solver and excellent communicator. Wants to learn and grow. Ability to navigate ambiguous and completely new ways of working within PepsiCo
• Customer Centric -Ability to understand and prioritize stakeholder needs. Creates value through business impact leveraging Ada/Zappi/ Kantar platform data.
• Raise the Bar on Talent -Proven track record in engaging stakeholders with effective communication
• Focuses & Gets Things Done - Pragmatic ability to balance need for process/discipline and embracing agile ways of working; always looks for ways to simplify workflow and reduce obstacles.
  
  

Experience of working with global, regional and local insights professionals a plus. Ability to influence stakeholders and make them see value in what we are offering with Ada