Industry Interface

Larsen & Toubro


Date: 16 hours ago
City: Chennai, Tamil Nadu
Contract type: Full time
  • Brand Awareness & Management through strategic initiatives, connects & creating competitive advantage.
  • Business Development initiatives & connects with Industry chambers, Industry Associations, Trade Bodies & overall MSME ecosystem & creating brand recall.
  • Creating formidable ecosystem for platform by partnering with chambers, Industry Associations, Trade Bodies & overall MSME ecosystem.
  • Creating MINDSHARE among Overall MSME ecosystem for the brand.
  • To categorize engagement activities and initiatives based on type of events,format,theme’s and MINDSHARE objectives
  • Creating the platform for the sales teams to generate the business within MSME Ecosystem through various engagement activities /tieups with Trade Bodies, Industry Chambers, Industry Associations & overall MSME Ecosystem.
  • Strategic Alliances & Creating Competitive advantage
  • Generating Augment portal specific CRM for the sales team to generate quality business.
  • Identifying process /tracking mechanism for better ROI from engagements with MSME Ecosystem, chambers, Industry Associations, Trade Bodies etc.
  • Bridging the gap between strategy to execution for better outcomes from engagements with MSME ecosystem, chambers , Industry Bodies, Industry Associations etc.
  • New Market development relevant to the platform.
  • Developing- MSME segments/markets relevant to the platform through analytical research with the help of internal stakeholders.
  • Plan & execute knowledge interventions & strategic alliances with Trade Associations, Chambers & Industry bodies and the broader MSME Ecosystem.
  • Brand Management through Strategic Initiatives

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