Head of Visual Merchandising

Job Title: Head of Visual Merchandising (VM)

Location: Delhi, India

About Broadway: Broadway is a premium multi-brand retail destination designed for the modern, experience-driven consumer. We curate digital-first brands, innovative concepts, and immersive in-store experiences across fashion, beauty, wellness, and lifestyle categories. Our cultural pillars are rooted in people-first leadership, experimentation, and delivering customer delight through elevated retail narratives.

Role Overview: As Head of Visual Merchandising (VM), you will be responsible for building, leading, and executing the creative vision of Broadway’s in-store experience across all locations. This role blends strategic thinking with hands-on execution, ensuring that every Broadway store is a dynamic, inspiring, and commercially successful environment. You will partner closely with category, brand, operations, and marketing teams to create visually compelling storytelling that enhances customer journeys and drives sales.

Key Responsibilities

Strategy & Leadership:

• Define and implement Broadway’s VM strategy in alignment with brand positioning, customer experience goals, and commercial objectives.
• Build and lead a best-in-class VM team, including planners, designers, and on-ground executors, ensuring consistency across formats and locations.
• Translate global and local trends into actionable VM concepts suited for Broadway’s digital-native and experience-seeking audience.
  
  

Creative Execution

• Lead the design and rollout of window displays, in-store setups, product presentation, category zoning, and seasonal narratives.
• Collaborate with the marketing and category teams to support campaigns, product launches, and event-based activations through VM.
• Maintain Broadway’s design language and aesthetics across fixtures, signage, lighting, and space layouts.
  
  

Operations & Process Excellence

• Own the end-to-end VM calendar, ensuring timely execution of monthly, seasonal, and event-based refreshes.
• Standardize VM guidelines and SOPs for existing and new stores, ensuring scalability and replicability.
• Manage vendor partnerships for production, props, and installations, optimizing for quality, cost, and timelines.
  
  

Analytics & Impact

• Monitor the commercial impact of VM strategies through sales uplift, customer engagement metrics, and dwell times.
• Continuously gather insights from stores and customers to iterate on visual strategies.
• Lead VM audits and store walk-throughs to ensure high standards are maintained across the board.
  
  

Ideal Candidate

• 8-12 years of experience in Visual Merchandising within premium retail, department stores, fashion, lifestyle, experience in beauty sectors is a must.
• Proven leadership in multi-store, multi-format environments.
• Strong aesthetic sense with a pulse on design, art, and retail innovation.
• Experience working with digital-native brands or concept-led retail is a plus.
• Hands-on, agile, and comfortable working in a fast-paced, entrepreneurial setup.
• Excellent project management, vendor management, and team leadership skills.