Head of Digital Strategy

Galderma


Date: 16 hours ago
City: Mumbai, Maharashtra
Contract type: Full time
Galderma is the emerging pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium flagship brands and services that span the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology. Since our foundation in 1981, we have dedicated our focus and passion to the human body's largest organ - the skin - meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals. Because we understand that the skin, we are in shapes our lives, we are advancing dermatology for every skin story.

We look for people who focus on getting results, embrace learning and bring a positive energy. They must combine initiative with a sense of teamwork and collaboration. Above all, they must be passionate about doing something meaningful for consumers, patients, and the healthcare professionals we serve every day. We aim to empower each employee and promote their personal growth while ensuring business needs are met now and into the future. Across our company, we embrace diversity and respect the dignity, privacy, and personal rights of every employee.

At Galderma, we actively give our teams reasons to believe in our bold ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact.

Career Stream Tasks

  • Lead Digital Marketing / Media, its programs and polices to develop marketing, merchandising and creative strategies and affiliated programs to promote the organization's products and services through the Internet or other digital channels to increase exposure to and business from the target audience
  • Lead and manage digital marketing/media programs and analyzing their effectiveness
  • Establish and manage the relationships with search engines and portal sites that are strategically aligned with the digital goals
  • Analyze digital interactions (social media and e-commerce purchases) and integrating them with interpersonal interactions. Omnichannel strategy.
  • Monitor and track usage trends of the organization’s digital platforms, including number and quality of visitors and advertising campaign impact
  • Oversee the development and maintenance of graphic designs and layout throughout different digital channels to support the organization's image, identity and brands through a diverse mix of web material, graphical user interfaces and multimedia
  • Responsible for up-to-date and comprehensive product/service information available to existing and potential customers through organization's website

Differentiator

  • Leads one critical job family within a function or multiple other job families on a Global/Regional/ Line of Business level
  • Adapts & Implement strategies that have short to long-term (1-5 years) impact on business results in alignment with global and functional objectives
  • Impact is strategic and resonates throughout the Global Function
  • Typically Reports to Core Function Head (L2)/CCO/GM

Management Responsability

  • Typically leads multiple teams of directors/senior managers, and managers, but may also be a highly specialized individual contributor giving strategic direction at Global/Regional/Line of Business level.
  • Develop short to long-term (1-5 years) operational plans for optimizing the organization, function, or job-family and the talent required to execute strategies
  • Has budget accountability for own job family / area

Stakeholders

  • Extensive contact and negotiating with other departments and external parties with conflicting objectives
  • Influence and challenge key stakeholders effectively
  • Develop strong, trusting cross-functional relationships with senior business leaders
  • Influence others across Galderma and externally as a recognized thought leader representing the Group
  • Foster cooperation and partnership to provide integrated solutions to problems

Experience Level

More than 12 Years

Education Level

Master's degree / PhD in Specialist areas

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