Head- Digital & Social Media

Head-Digital and Social Media

About Vedanta Limited

Vedanta, a future-focused and growth-oriented company is a fully integrated producer of Oil & Gas, Zinc – Lead - Silver, Aluminium, Power, Iron Ore & Steel, Copper, Nickel, Cobalt, Ferrochrome and Manganese, with a fast-growing metal recycling capacity, and a broad range of critical minerals. We are a dominant player in power generation, transmission, renewable energy solutions, optical fibre, display glass and soon semiconductors. With our world class, low-cost and long-life assets, Vedanta contributes 1.4% towards India’s GDP.

The Opportunity

The incumbent will be responsible for developing and implementing comprehensive digital and social media strategies that align with our corporate goals. This role will focus on enhancing our online presence, managing our reputation, and fostering meaningful connections with our diverse audience.

Digital Reputation Management

Manage online reputation and crisis communications

Social Media Strategy, Crafting the SM narrative, messaging and compelling content

Build a network of influencers across platforms to meet Vedanta Group’s national and regional challenges

Management of a full-fledged Command Centre

Ensure robust listening desk optimized with top-notch tools

Coaching employees' (company-wide) on content creation best practices.

Manage aspects related to the Company's online & SM presence, including website, blogs, and SEO

Research competitive and digital trends, benchmarking, post-campaign, & audience analysis

Provide comprehensive training for web development and design staff, conduct web quality assurance checks

Develop and maintain the website calendar and process, and assist the agencies with event planning

Leverage data to create reporting and insights for the team, senior management and relevant stakeholders.

Evaluate and participate in relevant external events, conferences, and seminars.

Corporate Activations

Lead Public Participation and Engagement Activations programs at the group aiming at long-term advocacy

Support strategic exhibitions, events, and tradeshows to represent the Corporate Brand

Qualifications & Desired Skills

Bachelor's degree in Marketing, Communications, Digital Media, or related field with 12-18 years of experience

Strong understanding of social media platforms, analytics tools, and content management systems

Excellent written and verbal communication skills, knowledge of SEO, SEM, and digital advertising

Experience as a journalist and website manager, having managed major crisis, deep listening, social analytics

Experience pulling data from social media listening/analytics tools such as Radian 6, Visible Intelligence, Sprinklr, SimplyMeasured, etc.

Adaptability (Capable of direct co-ordination and expectation management with Leadership)

Highly organized and impeccable attention to detail, strong analytical skills and abilities.

Ability to synthesize information and produce insightful and accurate analysis and recommendations.

Able to handle multiple projects simultaneously and deliver accurate reports

What do we offer:

The role comes with best-in-class remuneration, rewards and wealth creation opportunity. As an equal opportunity employer, Vedanta offers a truly global work culture.