General Manager- Sales & Marketing

Job Description

Position : General Manager – Sales & Marketing

Department : Administration

Reporting to : CEO

Job location : Thrissur

Work timing : 9:15 AM to 5:45 PM (Mon – Sat)

Job Objective

We are looking for an experienced and dynamic General Manager to oversee and manage our Sales & Marketing departments across all verticals. The ideal candidate will have a strong background in sales and marketing with leadership roles, ideally from a disciplined, results-oriented environment such as the military. This role will require a strategic thinker, capable of leading a team, managing operations, and driving business growth through effective sales and marketing strategies.

Specific Responsibilities

• Leadership & Strategy: Lead and develop the Sales & Marketing teams, ensuring alignment with company goals and objectives. Create and implement strategies to boost sales, improve market positioning, and enhance brand recognition.
• Sales Management: Oversee the sales team to achieve revenue targets, improve sales processes, and ensure the successful execution of sales plans across various channels.
• Marketing Oversight: Develop and execute marketing strategies to promote products/services, enhance customer engagement, and drive business growth.
• Client Relationship Management: Foster strong relationships with key clients, stakeholders, and partners, ensuring high levels of satisfaction and loyalty.
• Performance Monitoring: Track and analyze sales performance metrics and marketing campaign effectiveness to make data-driven decisions and adjustments.
• Budget & Financial Management: Oversee budgeting, forecasting, and resource allocation within the Sales & Marketing departments, ensuring efficient use of resources and maximizing ROI.
• Cross-Department Collaboration: Work closely with other departments (e.g., Operations, Finance, HR) to align strategies and achieve company-wide objectives.
• Continuous Improvement: Identify and implement process improvements and best practices within the sales and marketing functions, driving operational efficiency.
  
  

KEY INTERNAL INTERFACE

• CEO
• CFO
• EA
• Head – Human Resources
• Sr. Marketing Manager
• Digital Marketing Manager
  
  

KEY SELECTION CRITERIA

Qualification

• MBA in marketing or related field
  
  

Experience

• 20 - 25 years’ experience preferred
  
  

Age

35 - 55 years

Sex

Male

Computer Skills

Excellent skills in MS Office, internet and emails

Driving license

Valid Indian driving license

Language Skills

Excellent written and oral communication skills in English and a regional language, preferably Hindi.

Functional Skills

• A background in the Army or military environment, demonstrating leadership, discipline, and strategic thinking.
• Strong communication, negotiation, and interpersonal skills.
• Leadership, problem-solving, decision-making under pressure.
• Proven ability to manage and motivate teams and work cross-functionally with other departments.
• Experience in managing budgets, forecasting, and resource allocation.