General Manager

Synopsis

Lead the implementation of sales plans and programs across a widespread area of responsibility or cluster of countries, to ensure consistent growth and achievement of overall Etihads sales and cluster revenue targets. Manages a team of country managers and sales managers.

Accountabilities

SPECIFIC RESPONSIBILITIES

• Participate in defining sales strategy and objectives to ensure alignment with overall Etihad’s objectives and external trends.
• Develop and monitor sales plans to ensure sales strategy is properly implemented across the markets and expected results are reached.
• Define area sales targets and possible channels to be used to ensure consistent contribution to overall Etihads results.
• Manage and coordinate intermediary activities to ensure achievement of agreed targets and respect of terms and conditions.
• Manage the overall direction and coordination of the team to achieve agreed sales targets.
• Develop and implement sales and marketing initiatives to ensure key revenue targets are met
• Develop and maintain excellent relationships with third parties (e.g. travel agencies, corporate customers, governmental authorities) to ensure effective brand positioning among strategic clients
• Develop, manage and stipulate a portfolio of contracts by counselling district sales representatives to ensure that Etihad market positioning is improved and compliant with overall commercial strategy
• Liaise with local governmental authorities to ensure compliance with all local regulations and policies
• Engage with Etihad’s partners to conduct joint negotiations with clients or intermediaries to optimize company visibility and to exploit new commercial channels and possibilities
• Develop, implement and manage the local sales channel strategy according to Etihad guidelines in order to ensure the maximization of company reach and revenues possibilities
• Monitor sales KPIs and dashboards to identify areas of improvement, new initiatives and propose corrective actions
• Lead the top-to-top meeting with key customers to ensure building of strong relationships in alignment with Companys long term direction
• Develop, implement and manage sales channels selection guidelines to ensure best channels are selected to ensure optimization of commercial investments
• Guide, coach and provide internal / external feedback to the managerial team to develop leadership and professional skills and to ensure increase of revenues
• Cascade, implement and review sales incentives schemes and pay-out for the assigned area of responsibility to ensure timely and proper recognition of sales targets
  
  

Education & Experience

EDUCATION And EXPERIENCE

• Bachelor's degree
• Min 7 years' experience in relevant field such as Airline Industry or Travel.
• Strong Team Management , with cultural awareness & understanding required
• Excellent grasp of broader commercial and revenue knowledge required
• Fully conversant with key principles underpinning agency and corporate sales products and programs, including dealing economics require
  
  

About Etihad Airways

Etihad Airways, the national airline of the UAE, was formed in 2003 and quickly went on to become one of the world’s leading airlines. From its home in Abu Dhabi, Etihad flies to passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and North America. Together with Etihad’s codeshare partners, Etihad’s network offers access to hundreds of international destinations. In recent years, Etihad has received numerous awards for its superior service and products, cargo offering, loyalty programme and more. Etihad is recognised as one of the world’s leading airlines in response to COVID-19 and was the first airline in the world to fully vaccinate its crew on board.

Etihad sees tackling the climate crisis as the most important issue of our time, and through strategic partnerships with major global aviation brands and OEMs, Etihad is relentless in its pursuit of industry decarbonisation.

To learn more, visit etihad.com