Field Marketing Manager, India

About Neo4j

Neo4j is the leader in Graph Database & Analytics, helping organizations uncover hidden patterns and relationships across billions of data connections deeply, easily, and quickly. Customers use Neo4j to gain a deeper understanding of their business and reveal new ways of solving their most pressing problems. Over 84% of Fortune 100 companies use Neo4j, along with a vibrant community of 250,000+ developers, data scientists, and architects across the globe.

At Neo4j, we’re proud to build the technology that powers breakthrough solutions for our customers. These solutions have helped NASA get to Mars two years earlier, broke the Panama Papers for the ICIJ, and are helping Transport for London to cut congestion by 10% and save $750M a year. Some of our other notable customers include Intuit, Lockheed Martin, Novartis, UBS, and Walmart.

Neo4j experienced rapid growth this year as organizations looking to deploy generative AI (GenAI) recognized graph databases as essential for improving it’s accuracy, transparency, and explainability. Growth was further fueled by enterprise demand for Neo4j’s cloud offering and partnerships with leading cloud hyperscalers and ecosystem leaders. Learn more at neo4j.com and follow us on LinkedIn.

Our Vision

At Neo4j, we have always strived to help the world make sense of data.

As business, society and knowledge become increasingly connected, our technology promotes innovation by helping organizations to find and understand data relationships. We created, drive and lead the graph database category, and we’re disrupting how organizations leverage their data to innovate and stay competitive.

About The Role

We are seeking a dynamic and results-oriented Field Marketing Manager to lead and execute our regional marketing strategy across India. This is a pivotal role, playing a key part in driving brand awareness, lead generation, and pipeline progression for our business in the region. You will be expected to use your marketing expertise and creativity to implement marketing strategy in line with the regional business strategy.

Responsibilities

• Accountable for the execution and optimization of the marketing mix to deliver key performance indicators and targets including MQLs and SAOs.
• Develop and implement marketing plans aligned with global objectives, tailoring them to the specific needs and cultural nuances of the India market.
• Manage a comprehensive marketing program across various channels, including trade shows, events, webinars, partner programs, and digital campaigns to drive leads, opportunities, and win business.
• Deliver a concentrated Account-Based Marketing (ABM) program for your region to amplify sales relationships and support the progression of strategic deals.
• Track and analyze performance data to monitor pipeline creation & progression, guide marketing planning, and report on program ROI.
• Build and manage strong relationships with key stakeholders, including internal sales teams, external partners, and distributors.
• Partner closely with regional sales leaders to develop quarterly marketing plans based on a deep understanding of customer needs, market and competitive landscape, trends and opportunities.
• Collaborate with product marketing, content marketing, PR and other teams to develop effective marketing materials and messaging for regional campaigns.
• Be an active and collaborative member of the Global Marketing team to ensure consistency of strategic marketing programs.
  
  

Qualifications

• 5-7 years of experience in field marketing with a proven track record of success in B2B environments at a fast growing tech company.
• Strong understanding of the India enterprise B2B software market, cultural differences, and business opportunities.
• Experience in developing and executing multi-channel marketing programs, including: field events, webinars, partner programs, and digital campaigns.
• Excellent project management, communication, and organizational skills.
• Proven ability to collaborate effectively with cross-functional teams and external partners.
• Strong analytical and reporting skills.
• Ability to travel in support of regional activities and initiatives as required by the business.
• Fluency in English and additional languages preferred.
• Familiarity with Salesforce, Marketo, developer marketing tactics are a bonus.