Field Marketing Manager APAC

Description

Position at Wind River

About Wind River

Wind River is a global leader in delivering software for mission-critical intelligent systems. For more than four decades, the company has been an innovator and pioneer, powering billions of systems that require the highest levels of security, safety, and reliability.

Wind River helps customers across automotive, aerospace, defense, industrial, medical, and telecommunications industries solve complex technology challenges on their journey toward the new intelligent machine economy. The company’s software powers generation after generation of the safest, most secure systems in the world. Examples include playing a key role in NASA space missions such as Artemis I, the James Webb Space Telescope, and multiple Mars rovers. We’ve achieved recent 5G milestones, including the world’s first successful 5G data session with Verizon and building one of the largest Open RAN networks in the world with Vodafone.

The company has received industry recognition for its technology innovation, leadership, and workplace culture, including global Great Place to Work certification and being named a “Top Workplace” for ten consecutive years. If you want to be part of a unique culture where the lived experience is based on our cultural attributes of growth mindset, customer focus, diversity, equity, inclusion, and belonging, come join us and help advance the future of the software-defined world.

About The Opportunity

We are actively seeking an exceptional field marketer with an entrepreneurial mindset to enhance awareness of Wind River’s software and tools across various industries and drive the acceleration of our market growth in Asia Pacific (APAC). Working closely with the regional sales teams, you will develop high-impact marketing plans and execute marketing campaigns and events to support the APAC regional business objectives and revenue targets. You will set the bar for operational excellence and measurement discipline. If you possess a profound understanding of sales and marketing strategy and marketing execution, we invite you to join us as the Field Marketing Manager, APAC.

Primary Responsibilities

Collaborate closely with regional sales, product, and industry marketing to tailor marketing plans to the specific needs of customers and partners in the various markets within the Asia Pacific region.

Adapt, execute, and track lead-generation campaigns in APAC:

Campaign scoping, goals, account prioritization

Campaign and content selection and localization

Sales training on the campaigns

Pipeline feeding and monitoring

Campaign performance evaluation and feedback loop to marketing

Set, analyze, and monitor critical regional marketing KPIs, utilizing analytics tools such as Salesforce.com and Marketo to track and optimize campaign performance. Maintain a regional scorecard for marketing activities and their influence on the pipeline.

Communicate all campaign plans, program results, activities, and feedback internally through regular communication and follow-up.

Build and maintain strong relationships with sales, marketing, and vendors.

Execute the event strategy for the APAC region:

• Repurposing and adapting content and materials, as much as possible, from corporate, product, or industry marketing. Collaborating with APAC sales and SMEs to adjust the content for local needs in key countries such as Singapore, India, Australia, etc.
• Managing end-to-end event logistics, including venue selection, budget tracking, promotion, registration, and post-event follow-up.
• Driving attendance and lead generation through targeted outreach, email campaigns, social media, and other marketing channels.
• Stay current on industry trends, competitive landscape, and best practices in field marketing.
• Build a media plan and amplify the communication and awareness strategy through
• Media buys within target budgets
• Social media
• PR
• Website update and optimization
  

Qualifications

• 10+ years of experience in regional marketing for a global B2B product company
  
  

This person will take care of Apac, Singapore, Thailand , Australia , China , Taiwan and Kore

Experience across a wide range of marketing disciplines, including demand generation, event planning and execution, performance tracking, and communication.

• Excellent team player
• Salesforce.com proficiency.
• Experience working in a regional team as part of a global organization and collaborating across geographies.
• Collaborative in approach, empathetic in nature, and steadfast in intention.
• Appetite for a fast-paced environment and desire to constantly reassess and optimize.
• Excellent written and oral communication, a keen visual sense, attention to detail.
• Ability to work within tight deadlines, adjust quickly to changes in priorities, and balance short-term needs with long-term strategic initiatives. Ability to simplify is key!
• Strong analytical skills to identify trends, opportunities, and issues and the ability to make data-driven decisions
• Creative, out-of-the-box thinking
• Results-driven and willing to go the extra mile to achieve targets
  
  

Benefits

• Workplace Flexibility: Hybrid Work.
• Medical insurance: Group Medical Insurance coverage.
• Additional shared cost medical benefit in the form of reimbursements.
• Employee Assistance Program.
• Vacation and Time off: Employees are eligible for various types of paid time off.
• Additional Time off’s – Birthday, Volunteer Time off, Wedding.
• Wellness Benefits through Unmind