Executive/ Specialist - Market Linkage

About Udhyam:

Udhyam Learning Foundation (Udhyam) is on a mission towards Making Bharat Entrepreneurial. We believe that entrepreneurship is a powerful way to channelize an individual’s potential. Entrepreneurship enables agency and allows an individual to work on their strengths while creating value for the world.

Our programs:

• Udhyam Shiksha works on developing entrepreneurial mindsets among the youth and enabling them to achieve their potential, having impacted :40,00,000 learners across 12 Indian states.
• Udhyam Vyapaar focuses on nano businesses in India, and solving large problems faced by them, at scale; having already enabled income uplift for 10,000+ entrepreneurs.
  
  
  

Role Overview-

We are looking for an individual to support our work with women entrepreneurs by identifying, developing, and nurturing market opportunities for their products. This role demands a hands-on individual who thrives in field settings, builds strong networks, and is excited about creating sustainable market connections for grassroots enterprises.

Key Responsibilities

• Market Development: Identify and build potential market channels—local, regional, or digital—for products developed by women entrepreneurs. Identify / Generate demand for products and services of rural entrepreneurs.
• Understand various products and their pricing in both rural and urban markets
• Relationship Management: Build and maintain relationships with retailers, aggregators, institutional buyers, trade fairs, and e-commerce partners.
• Field Engagement: Work directly with women entrepreneurs in their communities to understand their products, challenges, and aspirations.
• Market Feedback: Relay market insights and buyer feedback to product creators for continuous improvement.
• Documentation and Reporting: Maintain records of market interactions, sales linkages, and impact data.
  
  
  

Who We're Looking For

• 2–6 years of experience in sales, market linkage, livelihoods, rural development, or entrepreneurship support roles.
• Prior experience working with women-led enterprises, SHGs, or craft/handmade/agri-based products is a strong plus.
• Strong interpersonal skills and the ability to work with diverse stakeholders, from grassroots entrepreneurs to urban market players.
• Willingness to travel extensively across urban and rural areas.
• Comfort with using mobile/digital tools for documentation and communication.
• Ability to work independently and take initiative on the ground.
  
  
  

Preferred Qualifications

• Bachelor’s degree in business, rural development, social work, or related fields.
• Fluency in Hindi and working knowledge of English.
• Familiarity with local markets in Madhya Pradesh and/or experience in setting up sales channels (offline or online).