Director Business Development And Sales

As the Director Business Development and Outbound Sales, you will lead a team of outbound sales executives focused on generating new business and driving revenue growth in the B2B EdTech sector. You will be responsible for developing strategies, coaching and mentoring the sales team, managing high-value client relationships, and overseeing the entire sales process from prospecting to

closing. This is a leadership role that requires both strategic thinking and hands-on management to ensure the team meets its targets and expands the company’s market presence.

A Day in Your Life:

Team Leadership and Management:

• Lead, coach, and mentor the outbound sales team, helping them meet and exceed their targets.
• Develop individual performance plans and provide regular feedback, training, and development opportunities to the team.
• Set clear KPIs and monitor performance through regular one-on-ones, team meetings, and pipeline reviews.
  
  
  

Prospecting and Lead Generation:

• Identify and target potential clients in the education sector (schools, universities, corporate learning departments, etc.) through outbound calls, emails, and networking.
• Conduct thorough research to understand potential clients’ needs, challenges, and decision-making processes.
• Build and maintain a robust pipeline of leads, consistently meeting or exceeding activity targets.
  
  
  

Sales Strategy and Execution:

• Develop and implement an outbound sales strategy that aligns with company growth goals and market expansion.
• Identify new business opportunities in the education sector and lead high-level prospecting efforts.
• Design and implement sales processes that ensure the efficient execution of the sales cycle from prospecting to negotiation and closure.
• Ensure a balance between short-term wins and long-term relationship building.
  
  
  

Revenue Growth and Target Achievement:

• Own and drive the teams performance toward achieving monthly and quarterly revenue targets.
• Work closely with the marketing and product teams to develop strategies for lead generation, customer engagement, and product-market.
• Analyse sales data to identify trends, gaps, and opportunities, and adjust strategies as necessary to ensure continued revenue growth.
  
  
  

Client Relationship Management:

• Lead by example in managing key high-value clients and setting a standard for excellence in customer interactions.
• Collaborate with cross-functional teams (Customer Success, Marketing, and Product) to ensure seamless client onboarding and ongoing support.
• Act as a trusted advisor to clients, understanding their challenges and proposing solutions that align with the company’s offerings.
  
  
  

Process Improvement and Reporting:

• Continuously renew the outbound sales process to increase conversion rates, improve efficiency, and ensure high customer satisfaction.
• Regularly report on sales team performance, forecasts, and pipeline health to senior leadership.
• Oversee the use of CRM tools (e.g., Salesforce, HubSpot) to manage pipeline, performance metrics, and client interactions.
  
  
  

Stakeholder Engagement:

• Work closely with senior leadership to align the sales strategy with the company’s overall objectives.
• Provide market insights and feedback to the product and marketing teams to ensure our solutions remain competitive and relevant.
  
  
  

Skills in the spotlight:

Experience:

• 7+ years of experience in outbound sales, with at least 2-3 years in a leadership or management role, preferably in EdTech, SaaS, or B2B services.
• Proven track record of leading a sales team to consistently achieve or exceed revenue targets.
• Experience in selling to educational institutions, corporate training departments, or other learning-focused organizations is a strong advantage.
  
  
  

Skills:

• Strong leadership and team management skills, with the ability to motivate, coach, and develop high-performing teams.
• Exceptional communication and interpersonal skills, with the ability to engage and inuence senior decision-makers.
• Expertise in outbound sales techniques, including cold calling, email marketing, and lead qualication.
• Exceptional prospecting and lead generation skills with a focus on outbound sales techniques (cold calling, email marketing, etc.).
• Excellent negotiation and contract management skills.
• Proficiency in CRM tools (Salesforce, HubSpot) and sales performance tracking tools.
  
  
  

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